{"id":1003,"date":"2026-06-02T17:33:20","date_gmt":"2026-06-02T15:33:20","guid":{"rendered":"https:\/\/flavienonfroy.ovh\/?page_id=1003"},"modified":"2026-06-24T12:27:27","modified_gmt":"2026-06-24T10:27:27","slug":"idfer","status":"publish","type":"page","link":"https:\/\/flavienonfroy.ovh\/index.php\/idfer\/","title":{"rendered":"IDfer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1003\" class=\"elementor elementor-1003\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15b6b54 e-flex e-con-boxed e-con e-parent\" data-id=\"15b6b54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d347409 elementor-widget elementor-widget-html\" data-id=\"d347409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n.idf{font-family:'Inter','Segoe UI',sans-serif;color:#1D3354;--marine:#1D3354;--marine2:#22456f;--teal:#2DD4BF;--teal2:#22c0ac;--ink:#4a5568;--mut:#718096;--soft:#f7f9fc;--soft2:#f0f4f8;line-height:1.6;width:100vw;margin-left:calc(50% - 50vw)}\n.idf *{box-sizing:border-box}\n.idf a{text-decoration:none}\n.idf img{max-width:100%}\n.idf-sec{padding:84px 32px;scroll-margin-top:120px}\n.idf-inner{max-width:1100px;margin:0 auto}\n.idf-label{font-size:12px;font-weight:800;letter-spacing:3px;text-transform:uppercase;color:var(--teal);margin-bottom:12px;display:block}\n.idf-title{font-size:clamp(26px,3.6vw,40px);font-weight:800;margin:0 0 22px;line-height:1.15;color:var(--marine)}\n.idf-text{font-size:16px;line-height:1.85;color:var(--ink);margin:0 0 14px}\n.idf-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}\n\n\/* HERO *\/\n.idf-hero{background:radial-gradient(120% 140% at 80% 0%,#274a78 0%,#1D3354 55%);padding:134px 32px 80px;text-align:center;color:#fff}\n.idf-tag{display:inline-block;background:rgba(45,212,191,.14);border:1px solid var(--teal);color:var(--teal);font-size:11px;font-weight:800;letter-spacing:2px;text-transform:uppercase;padding:7px 20px;border-radius:40px;margin-bottom:26px}\n.idf-hero h1{font-size:clamp(34px,6vw,68px);font-weight:800;margin:0 0 8px;line-height:1.05;color:#fff}\n.idf-hero h1 small{display:block;font-size:.42em;font-weight:700;color:var(--teal);letter-spacing:1px;margin-top:14px}\n.idf-hero p{font-size:17px;color:rgba(255,255,255,.72);max-width:660px;margin:22px auto 40px;line-height:1.75}\n.idf-meta{display:flex;justify-content:center;gap:48px;flex-wrap:wrap;margin-top:8px}\n.idf-meta div span:first-child{display:block;font-size:11px;color:rgba(255,255,255,.45);text-transform:uppercase;letter-spacing:2px;margin-bottom:5px}\n.idf-meta div span:last-child{font-size:15px;font-weight:700;color:#fff}\n\n\/* NAV *\/\n.idf-nav{position:sticky;top:0;z-index:40;background:rgba(29,51,84,.92);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);padding:16px 20px;border-bottom:1px solid rgba(255,255,255,.08)}\n.idf-nav-in{max-width:1100px;margin:0 auto;display:flex;flex-wrap:wrap;gap:10px;justify-content:center}\n.idf-nav a{font-size:13px;font-weight:700;color:rgba(255,255,255,.78);background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.12);padding:10px 18px;border-radius:40px;transition:.2s}\n.idf-nav a:hover{background:var(--teal);color:var(--marine);border-color:var(--teal);transform:translateY(-2px)}\n\n\/* STEPS *\/\n.idf-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:42px}\n.idf-step{background:#fff;border:1px solid #e6ebf2;border-radius:28px;padding:30px 24px;transition:.25s}\n.idf-step:hover{transform:translateY(-6px);box-shadow:0 18px 44px rgba(29,51,84,.12)}\n.idf-step b{display:block;font-size:22px;font-weight:800;color:var(--teal);margin-bottom:12px}\n.idf-step h4{font-size:15.5px;font-weight:800;margin:0 0 8px;color:var(--marine)}\n.idf-step p{font-size:13.5px;color:var(--mut);line-height:1.6;margin:0}\n\n\/* MOCKUP : vrai site, desktop (\u00e9chelle CSS) + mobile r\u00e9el *\/\n.idf-mock{position:relative}\n.idf-browser{max-width:560px;margin:0 auto;background:#10182b;border-radius:18px;overflow:hidden;box-shadow:0 30px 70px rgba(29,51,84,.28)}\n.idf-bbar{background:#1e2942;padding:11px 14px;display:flex;align-items:center;gap:7px}\n.idf-bbar i{width:10px;height:10px;border-radius:50%;display:inline-block}\n.idf-bbar .u{flex:1;height:22px;background:#10182b;border-radius:30px;margin-left:8px;display:flex;align-items:center;padding:0 12px;font-size:11px;color:#7c89a6}\n.idf-vp{container-type:inline-size;position:relative;width:100%;overflow:hidden;background:#fff;aspect-ratio:1440 \/ 900}\n.idf-vp iframe{position:absolute;top:0;left:0;width:1440px !important;max-width:none !important;height:900px;border:0;transform-origin:top left;transform:scale(calc(100cqw \/ 1440px));pointer-events:none}\n.idf-srclink{display:inline-flex;align-items:center;gap:6px;margin-top:18px;font-size:13.5px;font-weight:700;color:var(--teal2)}\n.idf-phone{position:absolute;right:-10px;bottom:-30px;width:150px;background:#10182b;border-radius:22px;padding:8px;box-shadow:0 24px 50px rgba(29,51,84,.35)}\n.idf-pvp{container-type:inline-size;position:relative;width:100%;overflow:hidden;border-radius:14px;background:#fff;aspect-ratio:390 \/ 800}\n.idf-pvp iframe{position:absolute;top:0;left:0;width:390px !important;max-width:none !important;height:800px;border:0;transform-origin:top left;transform:scale(calc(100cqw \/ 390px));pointer-events:none}\n\n\/* COMMUNITY : Instagram en aper\u00e7u principal + bouton Facebook *\/\n.idf-social{max-width:380px;margin:0 auto}\n.idf-igwrap{background:#fff;border:1px solid #e6ebf2;border-radius:18px;overflow:hidden;box-shadow:0 18px 44px rgba(29,51,84,.1)}\n.idf-ig-head{display:flex;align-items:center;gap:12px;padding:14px 16px;background:linear-gradient(120deg,#feda75,#fa7e1e,#d62976,#962fbf,#4f5bd5);color:#fff}\n.idf-ig-head .ic{width:38px;height:38px;border-radius:11px;background:rgba(255,255,255,.22);display:flex;align-items:center;justify-content:center;font-weight:800;font-size:13px;flex:0 0 auto}\n.idf-ig-head b{display:block;font-size:14px;color:#fff}\n.idf-ig-head small{display:block;font-size:11px;color:rgba(255,255,255,.85)}\n.idf-ig-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:4px;padding:8px}\n.idf-ig-grid div{aspect-ratio:1;background:#eef2f7;border-radius:7px}\n.idf-fbbtn{display:inline-flex;align-items:center;gap:8px;margin-top:16px;background:#1877f2;color:#fff;font-weight:800;font-size:13.5px;padding:12px 24px;border-radius:30px;transition:.25s}\n.idf-fbbtn:hover{filter:brightness(1.08);transform:translateY(-2px)}\n.idf-fbbtn .ic{width:22px;height:22px;border-radius:6px;background:rgba(255,255,255,.25);display:flex;align-items:center;justify-content:center;font-weight:900}\n\n.idf-email{background:#fff;border:1px solid #e6ebf2;border-radius:22px;overflow:hidden;max-width:360px;margin:0 auto;box-shadow:0 18px 44px rgba(29,51,84,.1)}\n.idf-email .h{background:#222220;padding:18px 22px;display:flex;align-items:center;gap:12px}\n.idf-email .h i{width:30px;height:30px;border-radius:8px;background:var(--teal);display:inline-block}\n.idf-email .h b{color:#fff;font-size:13px}\n.idf-email .b{padding:22px}\n.idf-email .b h5{font-size:17px;font-weight:800;margin:0 0 10px;color:var(--marine)}\n.idf-email .b p{font-size:13.5px;color:var(--mut);line-height:1.55;margin:0 0 16px}\n.idf-email .b a{display:inline-block;background:var(--teal);color:var(--marine);font-size:13px;font-weight:800;padding:10px 22px;border-radius:30px}\n\n.idf-search{background:#fff;border:1px solid #e6ebf2;border-radius:18px;padding:20px;box-shadow:0 14px 36px rgba(29,51,84,.08)}\n.idf-search .url{font-size:13px;color:#1a0dab}\n.idf-search .ttl{font-size:19px;color:#1a0dab;margin:3px 0 5px;line-height:1.3}\n.idf-search .d{font-size:13.5px;color:#4d5156;line-height:1.5}\n.idf-kw{display:flex;flex-wrap:wrap;gap:10px;margin-top:24px}\n.idf-kw span{background:rgba(45,212,191,.1);border:1px solid rgba(45,212,191,.35);color:var(--teal2);font-size:12.5px;font-weight:700;padding:7px 16px;border-radius:30px}\n\n.idf-dash{background:#fff;border:1px solid #e6ebf2;border-radius:22px;overflow:hidden;box-shadow:0 18px 44px rgba(29,51,84,.1)}\n.idf-dash .h{background:var(--marine);padding:13px 18px;display:flex;align-items:center;gap:9px}\n.idf-dash .h i{width:8px;height:8px;border-radius:50%;background:var(--teal)}\n.idf-dash .h b{color:rgba(255,255,255,.8);font-size:13px}\n.idf-dash .g{padding:18px;display:grid;grid-template-columns:repeat(2,1fr);gap:12px}\n.idf-dash .k{background:var(--soft);border-radius:14px;padding:16px;text-align:center}\n.idf-dash .k b{font-size:15px;font-weight:800;color:var(--marine);display:block;margin-bottom:3px}\n.idf-dash .k span{font-size:11px;color:var(--mut)}\n\n\/* CTA + LOGO *\/\n.idf-cta{background:var(--marine);text-align:center;padding:90px 32px;color:#fff}\n.idf-logowrap{display:flex;justify-content:center;align-items:center;margin:0 auto 26px}\n.idf-logo{width:140px;height:auto;display:block}\n.idf-logobadge{height:64px;padding:0 26px;border-radius:16px;background:#f8f9fc;display:flex;align-items:center;justify-content:center;font-weight:800;font-size:24px;color:var(--marine);letter-spacing:1px;box-shadow:0 12px 30px rgba(0,0,0,.18)}\n.idf-cta h2{font-size:clamp(26px,3.6vw,40px);font-weight:800;margin:0 0 16px;color:#fff}\n.idf-cta p{color:rgba(255,255,255,.7);max-width:520px;margin:0 auto 34px;font-size:16px}\n.idf-btn{display:inline-block;background:var(--teal);color:var(--marine);font-weight:800;font-size:15px;padding:16px 38px;border-radius:40px;transition:.25s}\n.idf-btn:hover{background:var(--teal2);transform:translateY(-3px)}\n.idf-btn--ghost{background:transparent;color:#fff;border:1px solid rgba(255,255,255,.3);margin-left:12px}\n.idf-btn--ghost:hover{background:rgba(255,255,255,.08)}\n\n@media(max-width:820px){\n  .idf-grid{grid-template-columns:1fr;gap:40px}\n  .idf-steps{grid-template-columns:1fr}\n  .idf-phone{position:static;width:190px;margin:26px auto 0}\n  .idf-sec{padding:64px 22px}\n  .idf-meta{gap:26px}\n  .idf-mock{margin-bottom:40px}\n}\n<\/style>\n\n<div class=\"idf\">\n\n  <!-- HERO -->\n  <header class=\"idf-hero\">\n    <span class=\"idf-tag\">Alternance<\/span>\n    <h1>IDfer<small>Webmarketing &amp; refonte e-commerce<\/small><\/h1>\n    <p>IDfer est la marque e-commerce du fabricant angevin APPI : mobilier, d\u00e9coration et braseros design en m\u00e9tal, 100 % Made in France et labellis\u00e9s \u00ab Produit en Anjou \u00bb. En tant que charg\u00e9 de webmarketing en alternance, j'accompagne la marque sur sa refonte technique et sa strat\u00e9gie d'acquisition, de contenu et de pilotage.<\/p>\n    <div class=\"idf-meta\">\n      <div><span>Entreprise<\/span><span>IDfer (APPI)<\/span><\/div>\n      <div><span>P\u00e9riode<\/span><span>2025 \u2013 2026<\/span><\/div>\n      <div><span>R\u00f4le<\/span><span>Charg\u00e9 de webmarketing<\/span><\/div>\n      <div><span>Secteur<\/span><span>Mobilier design \/ Made in France<\/span><\/div>\n    <\/div>\n  <\/header>\n\n  <!-- NAV ANCRES -->\n  <nav class=\"idf-nav\">\n    <div class=\"idf-nav-in\">\n      <a href=\"#idf-construction\">Construction de site<\/a>\n      <a href=\"#idf-seosea\">SEO &amp; SEA<\/a>\n      <a href=\"#idf-community\">Community management<\/a>\n      <a href=\"#idf-emailing\">Emailing<\/a>\n      <a href=\"#idf-analyse\">Analyse &amp; reporting<\/a>\n    <\/div>\n  <\/nav>\n\n  <!-- 1. CONSTRUCTION -->\n  <section id=\"idf-construction\" class=\"idf-sec\" style=\"background:#fff\">\n    <div class=\"idf-inner\">\n      <div class=\"idf-grid\">\n        <div>\n          <span class=\"idf-label\">01 \u2014 Construction de site web<\/span>\n          <h2 class=\"idf-title\">Refonte de PrestaShop vers WooCommerce<\/h2>\n          <p class=\"idf-text\">Le site tournait sur PrestaShop, devenu trop limit\u00e9 et mal adapt\u00e9 \u00e0 la taille et aux besoins de l'entreprise. Surtout, sa maintenance cr\u00e9ait une forte d\u00e9pendance \u00e0 un prestataire externe pour la moindre \u00e9volution. J'accompagne la migration vers WordPress \/ WooCommerce pour reprendre la main en interne.<\/p>\n          <p class=\"idf-text\">Objectifs : autonomie compl\u00e8te sur la gestion du catalogue (nombreuses variations de coloris et produits personnalisables), simplicit\u00e9 d'\u00e9dition, meilleure int\u00e9gration des outils marketing et pr\u00e9servation du r\u00e9f\u00e9rencement via un plan de redirections.<\/p>\n          <a class=\"idf-srclink\" href=\"https:\/\/idfer.fr\" target=\"_blank\" rel=\"noopener\">\u2197 Voir le site en ligne \u2014 idfer.fr<\/a>\n        <\/div>\n        <div class=\"idf-mock\">\n          <div class=\"idf-browser\">\n            <div class=\"idf-bbar\"><i style=\"background:#ff5f57\"><\/i><i style=\"background:#febc2e\"><\/i><i style=\"background:#28c840\"><\/i><span class=\"u\">idfer.fr<\/span><\/div>\n            <div class=\"idf-vp\"><iframe src=\"https:\/\/idfer.fr\" title=\"Aper\u00e7u desktop du site IDfer\" loading=\"lazy\" scrolling=\"no\"><\/iframe><\/div>\n          <\/div>\n          <div class=\"idf-phone\">\n            <div class=\"idf-pvp\"><iframe src=\"https:\/\/idfer.fr\" title=\"Aper\u00e7u mobile IDfer\" loading=\"lazy\" scrolling=\"no\"><\/iframe><\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- 2. SEO & SEA -->\n  <section id=\"idf-seosea\" class=\"idf-sec\" style=\"background:var(--soft)\">\n    <div class=\"idf-inner\">\n      <div class=\"idf-grid\">\n        <div class=\"idf-mock\">\n          <div class=\"idf-search\">\n            <div class=\"url\">idfer.fr \u203a braseros<\/div>\n            <div class=\"ttl\">Brasero design en m\u00e9tal \u2014 Fabriqu\u00e9 en France<\/div>\n            <div class=\"d\">Braseros, mobilier et d\u00e9coration en m\u00e9tal, 100 % Made in France et personnalisables. Con\u00e7us et fabriqu\u00e9s en Anjou (49).<\/div>\n          <\/div>\n          <div class=\"idf-kw\">\n            <span>brasero design m\u00e9tal<\/span><span>mobilier m\u00e9tal made in france<\/span><span>jardini\u00e8re acier corten<\/span><span>brise-vue m\u00e9tal<\/span>\n          <\/div>\n        <\/div>\n        <div>\n          <span class=\"idf-label\">02 \u2014 SEO &amp; SEA<\/span>\n          <h2 class=\"idf-title\">Gagner en visibilit\u00e9 sur une cible d\u00e9co \/ jardin<\/h2>\n          <p class=\"idf-text\">L'acquisition repose principalement sur le r\u00e9f\u00e9rencement naturel : la migration a \u00e9t\u00e9 s\u00e9curis\u00e9e par des redirections et une optimisation on-page des fiches produits et des pages collections (mobilier, jardin, braseros), en jouant la carte du Made in France et de la fabrication angevine pour se diff\u00e9rencier.<\/p>\n          <p class=\"idf-text\">C\u00f4t\u00e9 SEA, l'effort publicitaire est rest\u00e9 ponctuel : une campagne sociale d\u00e9di\u00e9e aux <strong>Sapins de No\u00ebl en m\u00e9tal<\/strong> a \u00e9t\u00e9 men\u00e9e sur la p\u00e9riode hivernale pour soutenir les ventes saisonni\u00e8res.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"idf-steps\">\n        <div class=\"idf-step\"><b>01<\/b><h4>SEO on-page<\/h4><p>Optimisation des fiches produits et des pages collections, maillage interne et angle Made in France \/ Anjou.<\/p><\/div>\n        <div class=\"idf-step\"><b>02<\/b><h4>Redirections de migration<\/h4><p>Plan de redirections lors du passage \u00e0 WooCommerce pour pr\u00e9server le r\u00e9f\u00e9rencement acquis.<\/p><\/div>\n        <div class=\"idf-step\"><b>03<\/b><h4>Campagne Sapins de No\u00ebl<\/h4><p>Campagne sociale saisonni\u00e8re (hiver) pour pousser les sapins en m\u00e9tal pendant les f\u00eates.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- 3. COMMUNITY -->\n  <section id=\"idf-community\" class=\"idf-sec\" style=\"background:#fff\">\n    <div class=\"idf-inner\">\n      <div class=\"idf-grid\">\n        <div>\n          <span class=\"idf-label\">03 \u2014 Community management<\/span>\n          <h2 class=\"idf-title\">Raconter le savoir-faire Made in France<\/h2>\n          <p class=\"idf-text\">IDfer a une histoire forte \u00e0 raconter : un atelier angevin, des pi\u00e8ces dessin\u00e9es, d\u00e9coup\u00e9es, pli\u00e9es, soud\u00e9es et peintes en France. J'anime les r\u00e9seaux pour mettre en valeur ce savoir-faire, les coulisses de fabrication, les nouveaut\u00e9s et les inspirations d\u00e9co.<\/p>\n          <p class=\"idf-text\">Une ligne \u00e9ditoriale orient\u00e9e univers de la marque (int\u00e9rieur \/ jardin \/ brasero) et fabrication locale, pour f\u00e9d\u00e9rer une communaut\u00e9 sensible au design et au Made in France.<\/p>\n        <\/div>\n        <div class=\"idf-mock\">\n          <div class=\"idf-social\">\n            <!-- APER\u00c7U DU FIL FACEBOOK (\u00e9l\u00e9ment principal).\n                 Plugin \"Page\" officiel de Facebook (onglet timeline).\n                 Pour une autre page, change le param\u00e8tre href= (URL encod\u00e9e) dans le src de l'iframe. -->\n            <iframe src=\"https:\/\/www.facebook.com\/plugins\/page.php?href=https%3A%2F%2Fwww.facebook.com%2FIDfermobilier%2F&tabs=timeline&width=340&height=500&small_header=false&adapt_container_width=true&hide_cover=false&show_facepile=true\" width=\"340\" height=\"500\" style=\"border:none;overflow:hidden;border-radius:18px;box-shadow:0 18px 44px rgba(29,51,84,.1);max-width:100%\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"><\/iframe>\n            <a class=\"idf-fbbtn\" href=\"URL_PAGE_FACEBOOK\" target=\"_blank\" rel=\"noopener\"><span class=\"ic\">f<\/span> Voir la page Facebook \u2197<\/a>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"idf-steps\">\n        <div class=\"idf-step\"><b>01<\/b><h4>Ligne \u00e9ditoriale<\/h4><p>Savoir-faire atelier, coulisses de fabrication, nouveaut\u00e9s et inspirations d\u00e9co\/jardin.<\/p><\/div>\n        <div class=\"idf-step\"><b>02<\/b><h4>Production de contenu<\/h4><p>Visuels produits et ateliers, formats adapt\u00e9s \u00e0 Instagram et Facebook.<\/p><\/div>\n        <div class=\"idf-step\"><b>03<\/b><h4>Animation<\/h4><p>Mise en avant Made in France, interactions et liens vers les collections.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- 4. EMAILING -->\n  <section id=\"idf-emailing\" class=\"idf-sec\" style=\"background:var(--soft)\">\n    <div class=\"idf-inner\">\n      <div class=\"idf-grid\">\n        <div class=\"idf-mock\">\n          <div class=\"idf-email\">\n            <div class=\"h\"><i><\/i><b>IDfer<\/b><\/div>\n            <div class=\"b\">\n              <h5>Nouveaut\u00e9s &amp; inspirations de saison<\/h5>\n              <p>Mobilier, braseros et d\u00e9co en m\u00e9tal Made in France \u2014 et des id\u00e9es pour am\u00e9nager vos espaces.<\/p>\n              <a href=\"#idf-emailing\">D\u00e9couvrir les collections<\/a>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div>\n          <span class=\"idf-label\">04 \u2014 Emailing<\/span>\n          <h2 class=\"idf-title\">Entretenir le lien et soutenir les ventes<\/h2>\n          <p class=\"idf-text\">J'ai mis en place une strat\u00e9gie emailing pour accompagner le cycle e-commerce : nouveaut\u00e9s et collections saisonni\u00e8res, mises en avant des pi\u00e8ces phares, relances de paniers abandonn\u00e9s et offres cibl\u00e9es.<\/p>\n          <p class=\"idf-text\">Segmentation de la base, templates aux couleurs de la marque et automatisations cl\u00e9s pour faire de l'email un canal de fid\u00e9lisation et de r\u00e9assort.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"idf-steps\">\n        <div class=\"idf-step\"><b>01<\/b><h4>Segmentation<\/h4><p>D\u00e9coupage par int\u00e9r\u00eats (int\u00e9rieur \/ jardin \/ brasero) et comportement d'achat.<\/p><\/div>\n        <div class=\"idf-step\"><b>02<\/b><h4>Templates &amp; contenus<\/h4><p>Newsletters aux couleurs IDfer, mises en sc\u00e8ne produit et nouveaut\u00e9s de saison.<\/p><\/div>\n        <div class=\"idf-step\"><b>03<\/b><h4>Automatisations<\/h4><p>Bienvenue, panier abandonn\u00e9 et relances post-achat pour accompagner la conversion.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- 5. ANALYSE -->\n  <section id=\"idf-analyse\" class=\"idf-sec\" style=\"background:#fff\">\n    <div class=\"idf-inner\">\n      <div class=\"idf-grid\">\n        <div class=\"idf-mock\">\n          <div class=\"idf-dash\">\n            <div class=\"h\"><i><\/i><b>IDfer - Sources de donn\u00e9es<\/b><\/div>\n            <div class=\"g\">\n              <div class=\"k\"><b>GA4<\/b><span>Audience &amp; comportement<\/span><\/div>\n              <div class=\"k\"><b>WooCommerce<\/b><span>Ventes &amp; commandes<\/span><\/div>\n              <div class=\"k\"><b>Search Console<\/b><span>R\u00e9f\u00e9rencement<\/span><\/div>\n              <div class=\"k\"><b>Google Ads<\/b><span>Campagne saisonni\u00e8re<\/span><\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div>\n          <span class=\"idf-label\">05 \u2014 Analyse &amp; reporting<\/span>\n          <h2 class=\"idf-title\">Piloter le webmarketing par la donn\u00e9e<\/h2>\n          <p class=\"idf-text\">Pour d\u00e9cider plut\u00f4t que deviner, j'ai mis en place un suivi croisant l'audience (GA4), les ventes (WooCommerce), le r\u00e9f\u00e9rencement (Search Console).<\/p>\n          <p class=\"idf-text\">La migration \u00e9tant r\u00e9cente, l'enjeu actuel est surtout d'installer une base de mesure fiable pour suivre les tendances et identifier les leviers d'optimisation dans la dur\u00e9e.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"idf-steps\">\n        <div class=\"idf-step\"><b>01<\/b><h4>Mise en place du tracking<\/h4><p>Installation et fiabilisation de GA4, Search Console et du suivi WooCommerce apr\u00e8s migration.<\/p><\/div>\n        <div class=\"idf-step\"><b>02<\/b><h4>Reporting<\/h4><p>Tableaux de suivi r\u00e9guliers : audience, ventes, r\u00e9f\u00e9rencement et campagne.<\/p><\/div>\n        <div class=\"idf-step\"><b>03<\/b><h4>Recommandations<\/h4><p>Lecture des tendances et pistes d'optimisation pr\u00e9sent\u00e9es en interne.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n<\/div>\n\n<script>\n(function(){\n  document.querySelectorAll('.idf a[href^=\"#idf-\"]').forEach(function(a){\n    a.addEventListener('click',function(e){\n      var t=document.getElementById(this.getAttribute('href').slice(1));\n      if(t){e.preventDefault();window.scrollTo({top:t.getBoundingClientRect().top+window.pageYOffset-110,behavior:'smooth'});}\n    });\n  });\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Alternance IDferWebmarketing &amp; refonte e-commerce IDfer est la marque e-commerce du fabricant angevin APPI : mobilier, d\u00e9coration et braseros design en m\u00e9tal, 100 % Made in France et labellis\u00e9s \u00ab Produit en Anjou \u00bb. En tant que charg\u00e9 de webmarketing en alternance, j&rsquo;accompagne la marque sur sa refonte technique et sa strat\u00e9gie d&rsquo;acquisition, de contenu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1003","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/1003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/comments?post=1003"}],"version-history":[{"count":17,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/1003\/revisions"}],"predecessor-version":[{"id":1218,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/1003\/revisions\/1218"}],"wp:attachment":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/media?parent=1003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}