{"id":1021,"date":"2026-06-17T11:40:15","date_gmt":"2026-06-17T09:40:15","guid":{"rendered":"https:\/\/flavienonfroy.ovh\/?page_id=1021"},"modified":"2026-06-24T12:36:50","modified_gmt":"2026-06-24T10:36:50","slug":"e-kodama","status":"publish","type":"page","link":"https:\/\/flavienonfroy.ovh\/index.php\/e-kodama\/","title":{"rendered":"E-kodama"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1021\" class=\"elementor elementor-1021\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed9abba e-flex e-con-boxed e-con e-parent\" data-id=\"ed9abba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4583a3 elementor-widget elementor-widget-html\" data-id=\"e4583a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n.eko{font-family:'Inter','Segoe 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80px;text-align:center;color:#fff}\n.eko-tag{display:inline-block;background:rgba(45,212,191,.14);border:1px solid var(--teal);color:var(--teal);font-size:11px;font-weight:800;letter-spacing:2px;text-transform:uppercase;padding:7px 20px;border-radius:40px;margin-bottom:26px}\n.eko-hero h1{font-size:clamp(34px,6vw,68px);font-weight:800;margin:0 0 8px;line-height:1.05;color:#fff}\n.eko-hero h1 small{display:block;font-size:.42em;font-weight:700;color:var(--teal);letter-spacing:1px;margin-top:14px}\n.eko-hero p{font-size:17px;color:rgba(255,255,255,.72);max-width:680px;margin:22px auto 40px;line-height:1.75}\n.eko-meta{display:flex;justify-content:center;gap:44px;flex-wrap:wrap;margin-top:8px}\n.eko-meta div span:first-child{display:block;font-size:11px;color:rgba(255,255,255,.45);text-transform:uppercase;letter-spacing:2px;margin-bottom:5px}\n.eko-meta div span:last-child{font-size:15px;font-weight:700;color:#fff}\n\n\/* NAV *\/\n.eko-nav{position:sticky;top:0;z-index:40;background:rgba(29,51,84,.92);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);padding:16px 20px;border-bottom:1px solid rgba(255,255,255,.08)}\n.eko-nav-in{max-width:1100px;margin:0 auto;display:flex;flex-wrap:wrap;gap:10px;justify-content:center}\n.eko-nav a{font-size:13px;font-weight:700;color:rgba(255,255,255,.78);background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.12);padding:10px 18px;border-radius:40px;transition:.2s}\n.eko-nav a:hover{background:var(--teal);color:var(--marine);border-color:var(--teal);transform:translateY(-2px)}\n\n\/* METRICS \/ STEPS *\/\n.eko-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:46px}\n.eko-metric{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.12);border-radius:28px;padding:36px 22px;text-align:center;transition:.25s}\n.eko-metric:hover{background:rgba(255,255,255,.1);border-color:var(--teal);transform:translateY(-4px)}\n.eko-metric b{display:block;font-size:38px;font-weight:800;color:var(--teal);line-height:1.05;margin-bottom:10px}\n.eko-metric span{font-size:13.5px;color:rgba(255,255,255,.62);line-height:1.5}\n.eko-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:42px}\n.eko-step{background:#fff;border:1px solid #e6ebf2;border-radius:28px;padding:30px 24px;transition:.25s}\n.eko-step:hover{transform:translateY(-6px);box-shadow:0 18px 44px rgba(29,51,84,.12)}\n.eko-step b{display:block;font-size:22px;font-weight:800;color:var(--teal);margin-bottom:12px}\n.eko-step h4{font-size:15.5px;font-weight:800;margin:0 0 8px;color:var(--marine)}\n.eko-step p{font-size:13.5px;color:var(--mut);line-height:1.6;margin:0}\n\n.eko-mock{position:relative}\n\n\/* PERSONAS 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.d{font-size:13.5px;color:#4d5156;line-height:1.5}\n.eko-kw{display:flex;flex-wrap:wrap;gap:10px;margin-top:24px}\n.eko-kw span{background:rgba(45,212,191,.1);border:1px solid rgba(45,212,191,.35);color:var(--teal2);font-size:12.5px;font-weight:700;padding:7px 16px;border-radius:30px}\n\n\/* PILIERS *\/\n.eko-pillars{background:#fff;border:1px solid #e6ebf2;border-radius:22px;padding:26px;box-shadow:0 18px 44px rgba(29,51,84,.1);max-width:420px;margin:0 auto}\n.eko-pillars h5{margin:0 0 18px;font-size:14px;color:var(--marine);font-weight:800}\n.eko-pillar{margin-bottom:16px}\n.eko-pillar:last-child{margin-bottom:0}\n.eko-pillar .t{display:flex;justify-content:space-between;font-size:13px;font-weight:700;color:var(--marine);margin-bottom:6px}\n.eko-pillar .bar{height:10px;border-radius:6px;background:#eef2f7;overflow:hidden}\n.eko-pillar .bar i{display:block;height:100%;background:linear-gradient(90deg,var(--marine),var(--teal));border-radius:6px}\n\n\/* EMAIL *\/\n.eko-email{background:#fff;border:1px solid #e6ebf2;border-radius:22px;overflow:hidden;max-width:360px;margin:0 auto;box-shadow:0 18px 44px rgba(29,51,84,.1)}\n.eko-email .h{background:#0f3d2e;padding:18px 22px;display:flex;align-items:center;gap:12px}\n.eko-email .h i{width:30px;height:30px;border-radius:8px;background:#5eead4;display:inline-block}\n.eko-email .h b{color:#fff;font-size:13px}\n.eko-email .b{padding:22px}\n.eko-email .b h5{font-size:16px;font-weight:800;margin:0 0 10px;color:var(--marine)}\n.eko-email .b p{font-size:13.5px;color:var(--mut);line-height:1.55;margin:0 0 16px}\n.eko-email .b a{display:inline-block;background:var(--teal);color:var(--marine);font-size:13px;font-weight:800;padding:10px 22px;border-radius:30px}\n.eko-seq{display:flex;gap:8px;margin-top:16px;justify-content:center;flex-wrap:wrap}\n.eko-seq span{font-size:11px;font-weight:700;color:var(--teal2);background:rgba(45,212,191,.1);border:1px solid rgba(45,212,191,.35);padding:6px 13px;border-radius:20px}\n\n\/* DASH *\/\n.eko-dash{background:#fff;border:1px solid #e6ebf2;border-radius:22px;overflow:hidden;box-shadow:0 18px 44px rgba(29,51,84,.1);max-width:420px;margin:0 auto}\n.eko-dash .h{background:var(--marine);padding:13px 18px;display:flex;align-items:center;gap:9px}\n.eko-dash .h i{width:8px;height:8px;border-radius:50%;background:var(--teal)}\n.eko-dash .h b{color:rgba(255,255,255,.8);font-size:13px}\n.eko-dash .g{padding:18px;display:grid;grid-template-columns:repeat(2,1fr);gap:12px}\n.eko-dash .k{background:var(--soft);border-radius:14px;padding:15px;text-align:center}\n.eko-dash .k b{font-size:14px;font-weight:800;color:var(--marine);display:block;margin-bottom:3px}\n.eko-dash .k span{font-size:11px;color:var(--mut)}\n\n\/* CTA + LOGO *\/\n.eko-cta{background:var(--marine);text-align:center;padding:90px 32px;color:#fff}\n.eko-logowrap{display:flex;justify-content:center;align-items:center;margin:0 auto 26px}\n.eko-logo{width:150px;height:auto;display:block}\n.eko-logobadge{height:62px;padding:0 24px;border-radius:14px;background:#0f3d2e;display:flex;align-items:center;justify-content:center;font-weight:800;font-size:22px;color:#5eead4;letter-spacing:.5px;box-shadow:0 12px 30px rgba(0,0,0,.22)}\n.eko-cta h2{font-size:clamp(26px,3.6vw,40px);font-weight:800;margin:0 0 16px;color:#fff}\n.eko-cta p{color:rgba(255,255,255,.7);max-width:540px;margin:0 auto 34px;font-size:16px}\n.eko-btn{display:inline-block;background:var(--teal);color:var(--marine);font-weight:800;font-size:15px;padding:16px 38px;border-radius:40px;transition:.25s}\n.eko-btn:hover{background:var(--teal2);transform:translateY(-3px)}\n.eko-btn--ghost{background:transparent;color:#fff;border:1px solid rgba(255,255,255,.3);margin-left:12px}\n.eko-btn--ghost:hover{background:rgba(255,255,255,.08)}\n\n@media(max-width:820px){\n  .eko-grid{grid-template-columns:1fr;gap:40px}\n  .eko-metrics,.eko-steps{grid-template-columns:1fr}\n  .eko-sec{padding:64px 22px}\n  .eko-meta{gap:24px}\n  .eko-mock{margin-bottom:8px}\n}\n<\/style>\n\n<div class=\"eko\">\n\n  <!-- HERO -->\n  <header class=\"eko-hero\">\n    <span class=\"eko-tag\">Projet de groupe<\/span>\n    <h1>E-Kodama<small>Strat\u00e9gie marketing &amp; social media<\/small><\/h1>\n    <p>E-Kodama est une micro-entreprise angevine qui cr\u00e9e des sites WordPress \u00e9co-responsables et accessibles. Dans le cadre du \u00ab My Digital Project \u00bb (Bachelor Webmarketing &amp; Social Media), j'ai pris en charge l'int\u00e9gralit\u00e9 de la strat\u00e9gie marketing de la relance de la marque : diagnostic, positionnement, choix des canaux, contenus, parcours client et pilotage de la performance.<\/p>\n    <div class=\"eko-meta\">\n      <div><span>Cadre<\/span><span>My Digital Project<\/span><\/div>\n      <div><span>Marque<\/span><span>E-Kodama (Angers)<\/span><\/div>\n      <div><span>P\u00e9riode<\/span><span>2025 \u2013 2026<\/span><\/div>\n      <div><span>R\u00f4le<\/span><span>Responsable marketing<\/span><\/div>\n    <\/div>\n  <\/header>\n\n  <!-- NAV ANCRES -->\n  <nav class=\"eko-nav\">\n    <div class=\"eko-nav-in\">\n      <a href=\"#eko-strategie\">Strat\u00e9gie<\/a>\n      <a href=\"#eko-seosea\">SEO &amp; SEA<\/a>\n      <a href=\"#eko-community\">Community management<\/a>\n      <a href=\"#eko-emailing\">Emailing<\/a>\n      <a href=\"#eko-analyse\">Analyse &amp; reporting<\/a>\n    <\/div>\n  <\/nav>\n\n  <!-- 0. STRAT\u00c9GIE -->\n  <section id=\"eko-strategie\" class=\"eko-sec\" style=\"background:#fff\">\n    <div class=\"eko-inner\">\n      <div class=\"eko-grid\">\n        <div>\n          <span class=\"eko-label\">Cadrage \u2014 Strat\u00e9gie &amp; positionnement<\/span>\n          <h2 class=\"eko-title\">Un positionnement diff\u00e9renciant sur un march\u00e9 satur\u00e9<\/h2>\n          <p class=\"eko-text\">Le march\u00e9 de la cr\u00e9ation de sites est mature : WordPress (\u2248 43 % du web) a banalis\u00e9 la comp\u00e9tence technique, et les offres se ressemblent. Apr\u00e8s un diagnostic complet (PESTEL, march\u00e9, concurrence, SWOT), j'ai b\u00e2ti un positionnement clair : placer l'<strong>accessibilit\u00e9 num\u00e9rique<\/strong> au premier plan, un terrain quasi inexploit\u00e9 par la concurrence locale (Light, Welko), avec l'\u00e9co-responsabilit\u00e9 en argument compl\u00e9mentaire, sans greenwashing.<\/p>\n          <p class=\"eko-text\">Pour orienter chaque d\u00e9cision, j'ai d\u00e9fini trois niveaux de cibles et deux personas, puis cartographi\u00e9 un parcours client omnicanal afin de ne laisser aucune rupture entre la d\u00e9couverte et la prise de contact.<\/p>\n        <\/div>\n        <div class=\"eko-mock\">\n          <div class=\"eko-personas\">\n            <div class=\"eko-persona\"><b>Sophie<\/b><div class=\"r\">PME engag\u00e9e RSE<\/div><p>Veut des preuves chiffr\u00e9es (EcoIndex, Lighthouse), de la conformit\u00e9 accessibilit\u00e9 et de la performance.<\/p><\/div>\n            <div class=\"eko-persona\"><b>Laurence<\/b><div class=\"r\">Sophrologue, lance son cabinet<\/div><p>Cherche une relation humaine et locale, du sens et de la simplicit\u00e9, sans jargon technique.<\/p><\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"eko-steps\">\n        <div class=\"eko-step\"><b>01<\/b><h4>Diagnostic<\/h4><p>PESTEL, \u00e9tude de march\u00e9, analyse concurrentielle et SWOT pour cadrer la relance.<\/p><\/div>\n        <div class=\"eko-step\"><b>02<\/b><h4>Positionnement<\/h4><p>Accessibilit\u00e9 au premier plan + \u00e9co-responsabilit\u00e9, ton p\u00e9dagogue et transparent.<\/p><\/div>\n        <div class=\"eko-step\"><b>03<\/b><h4>Cibles &amp; parcours<\/h4><p>Trois niveaux de cibles, deux personas et un parcours client omnicanal.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- SEO & SEA -->\n  <section id=\"eko-seosea\" class=\"eko-sec\" style=\"background:var(--soft)\">\n    <div class=\"eko-inner\">\n      <div class=\"eko-grid\">\n        <div class=\"eko-mock\">\n          <div class=\"eko-search\">\n            <span class=\"ad\">Annonce<\/span>\n            <div class=\"url\">e-kodama.fr<\/div>\n            <div class=\"ttl\">Agence Web \u00c9coresponsable &amp; Accessible \u2014 Angers<\/div>\n            <div class=\"d\">Des sites WordPress rapides, sobres et accessibles \u00e0 tous, con\u00e7us \u00e0 Angers. Accompagnement humain. Devis gratuit.<\/div>\n          <\/div>\n          <div class=\"eko-kw\">\n            <span>agence web \u00e9coresponsable angers<\/span><span>cr\u00e9ation site internet angers<\/span><span>site accessible RGAA<\/span><span>webdesigner accessible 49<\/span>\n          <\/div>\n        <\/div>\n        <div>\n          <span class=\"eko-label\">SEO &amp; SEA<\/span>\n          <h2 class=\"eko-title\">Le SEO en socle, Google Ads en acc\u00e9l\u00e9rateur<\/h2>\n          <p class=\"eko-text\">J'ai plac\u00e9 le SEO au centre du dispositif : c'est le canal le plus rentable et le plus coh\u00e9rent (un site qui se dit rapide doit l'\u00eatre). Cap sur la longue tra\u00eene locale et p\u00e9dagogique (\u00ab agence web \u00e9coresponsable Angers \u00bb, \u00ab site sophrologue Angers \u00bb), avec une checklist SEO on-page\/technique, le SEO local (Google Business Profile) et une architecture de blog en 3 piliers (12 sujets planifi\u00e9s).<\/p>\n          <p class=\"eko-text\">En SEA, j'ai fait le choix de <strong>Google Ads seul<\/strong> (pas de Meta Ads) : la recherche capte une intention d'achat plus forte, plus pertinente avec un petit budget (150\u2013300 \u20ac\/mois, ciblage Angers + 30 km). Annonces RSA r\u00e9dig\u00e9es et suivi des conversions d\u00e9fini <em>avant<\/em> toute d\u00e9pense.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"eko-steps\">\n        <div class=\"eko-step\"><b>01<\/b><h4>Mots-cl\u00e9s<\/h4><p>Longue tra\u00eene locale et p\u00e9dagogique, \u00e0 faible concurrence, gagnable rapidement.<\/p><\/div>\n        <div class=\"eko-step\"><b>02<\/b><h4>Blog 3 piliers<\/h4><p>Web accessible, sobri\u00e9t\u00e9 num\u00e9rique, r\u00e9ussir son site \u2014 12 sujets, 2 r\u00e9dig\u00e9s.<\/p><\/div>\n        <div class=\"eko-step\"><b>03<\/b><h4>Google Ads<\/h4><p>Campagnes Recherche, annonces RSA r\u00e9dig\u00e9es, suivi des conversions (GA4).<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- COMMUNITY -->\n  <section id=\"eko-community\" class=\"eko-sec\" style=\"background:#fff\">\n    <div class=\"eko-inner\">\n      <div class=\"eko-grid\">\n        <div>\n          <span class=\"eko-label\">Community management<\/span>\n          <h2 class=\"eko-title\">Trois r\u00e9seaux bien tenus plut\u00f4t que quatre abandonn\u00e9s<\/h2>\n          <p class=\"eko-text\">Pour une activit\u00e9 d'auto-entrepreneur, la contrainte est le temps. J'ai donc concentr\u00e9 l'effort sur Trois r\u00e9seaux align\u00e9s sur les cibles : <strong>LinkedIn<\/strong> (B2B et Sophie, cr\u00e9dibilit\u00e9) et <strong>Instagram<\/strong> (ind\u00e9pendants et Laurence, proximit\u00e9), Facebook servant de recyclage d'Instagram.<\/p>\n          <p class=\"eko-text\">La ligne \u00e9ditoriale s'organise autour de 4 piliers dos\u00e9s, avec des formats tenables (carrousels p\u00e9dagogiques, avant\/apr\u00e8s) et sans reels chronophages. 12 posts ont \u00e9t\u00e9 r\u00e9dig\u00e9s et planifi\u00e9s sur un calendrier \u00e9ditorial de 3 mois.<\/p>\n        <\/div>\n        <div class=\"eko-mock\">\n          <div class=\"eko-pillars\">\n            <h5>les 4 piliers de la ligne \u00e9ditoriale<\/h5>\n            <div class=\"eko-pillar\"><div class=\"t\"><span>P\u00e9dagogie<\/span><span>40 %<\/span><\/div><div class=\"bar\"><i style=\"width:40%\"><\/i><\/div><\/div>\n            <div class=\"eko-pillar\"><div class=\"t\"><span>Preuve<\/span><span>25 %<\/span><\/div><div class=\"bar\"><i style=\"width:25%\"><\/i><\/div><\/div>\n            <div class=\"eko-pillar\"><div class=\"t\"><span>Incarnation<\/span><span>20 %<\/span><\/div><div class=\"bar\"><i style=\"width:20%\"><\/i><\/div><\/div>\n            <div class=\"eko-pillar\"><div class=\"t\"><span>Offre<\/span><span>15 %<\/span><\/div><div class=\"bar\"><i style=\"width:15%\"><\/i><\/div><\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"eko-steps\">\n        <div class=\"eko-step\"><b>01<\/b><h4>Choix des r\u00e9seaux<\/h4><p>LinkedIn + Instagram en piliers, Facebook en relais, tenable dans le temps.<\/p><\/div>\n        <div class=\"eko-step\"><b>02<\/b><h4>Ligne \u00e9ditoriale<\/h4><p>4 piliers (p\u00e9dagogie, preuve, incarnation, offre) pour un ton clair et sans jargon.<\/p><\/div>\n        <div class=\"eko-step\"><b>03<\/b><h4>Contenus<\/h4><p>12 posts r\u00e9dig\u00e9s, calendrier 3 mois et bonnes pratiques par r\u00e9seau.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- EMAILING -->\n  <section id=\"eko-emailing\" class=\"eko-sec\" style=\"background:var(--soft)\">\n    <div class=\"eko-inner\">\n      <div class=\"eko-grid\">\n        <div class=\"eko-mock\">\n          <div class=\"eko-email\">\n            <div class=\"h\"><i><\/i><b>E-Kodama<\/b><\/div>\n            <div class=\"b\">\n              <h5>Votre checklist est l\u00e0 (et un petit mot)<\/h5>\n              <p>10 points pour un site plus sobre et plus accessible, avec une pr\u00e9sentation humaine de l'agence.<\/p>\n              <a href=\"#eko-emailing\">T\u00e9l\u00e9charger la checklist<\/a>\n            <\/div>\n          <\/div>\n          <div class=\"eko-seq\"><span>J0 \u00b7 Livraison<\/span><span>J3 \u00b7 P\u00e9dagogie<\/span><span>J7 \u00b7 Preuve &amp; RDV<\/span><\/div>\n        <\/div>\n        <div>\n          <span class=\"eko-label\">Emailing<\/span>\n          <h2 class=\"eko-title\">Maturer les prospects au cycle long<\/h2>\n          <p class=\"eko-text\">L'emailing entretient la relation avec les prospects qui ne sont pas encore pr\u00eats (cycle de d\u00e9cision long, typique de Laurence) et fid\u00e9lise les clients. J'ai recommand\u00e9 un outil conforme RGPD et bas\u00e9 en France (Brevo) avec double opt-in, et con\u00e7u un aimant \u00e0 prospects : une checklist \u00ab 10 points pour un site plus sobre et accessible \u00bb.<\/p>\n          <p class=\"eko-text\">J'ai r\u00e9dig\u00e9 une s\u00e9quence de bienvenue en 3 emails (livraison, casser le mythe \u00ab \u00e9co = moche\/cher \u00bb, preuve + invitation \u00e0 un \u00e9change), compl\u00e9t\u00e9e par une newsletter mensuelle et une segmentation leads \/ clients \/ agences.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"eko-steps\">\n        <div class=\"eko-step\"><b>01<\/b><h4>Aimant \u00e0 prospects<\/h4><p>Checklist utile offerte contre l'email, qui qualifie les prospects et incarne la valeur.<\/p><\/div>\n        <div class=\"eko-step\"><b>02<\/b><h4>S\u00e9quence de bienvenue<\/h4><p>3 emails r\u00e9dig\u00e9s (J0, J3, J7) : livraison, p\u00e9dagogie, preuve et invitation.<\/p><\/div>\n        <div class=\"eko-step\"><b>03<\/b><h4>Newsletter &amp; segmentation<\/h4><p>Newsletter mensuelle et segments leads \/ clients \/ agences (B2B).<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- ANALYSE -->\n  <section id=\"eko-analyse\" class=\"eko-sec\" style=\"background:#fff\">\n    <div class=\"eko-inner\">\n      <div class=\"eko-grid\">\n        <div class=\"eko-mock\">\n          <div class=\"eko-dash\">\n            <div class=\"h\"><i><\/i><b>E-Kodama \u2014 Pilotage<\/b><\/div>\n            <div class=\"g\">\n              <div class=\"k\"><b>GA4 \/ Matomo<\/b><span>Devis &amp; conversion<\/span><\/div>\n              <div class=\"k\"><b>Search Console<\/b><span>SEO : clics, positions<\/span><\/div>\n              <div class=\"k\"><b>Google Ads<\/b><span>Co\u00fbt par lead<\/span><\/div>\n              <div class=\"k\"><b>Brevo<\/b><span>Ouverture &amp; clics<\/span><\/div>\n              <div class=\"k\"><b>EcoIndex<\/b><span>\u00c9co-performance<\/span><\/div>\n              <div class=\"k\"><b>Looker Studio<\/b><span>Visualisation<\/span><\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div>\n          <span class=\"eko-label\">Analyse &amp; reporting<\/span>\n          <h2 class=\"eko-title\">Un pilotage sobre, align\u00e9 sur la d\u00e9cision<\/h2>\n          <p class=\"eko-text\">J'ai con\u00e7u un dispositif de mesure volontairement sobre : un indicateur principal par canal, choisi pour aider \u00e0 d\u00e9cider (la demande de devis qualifi\u00e9e comme KPI roi). Des outils gratuits et, quand c'est possible, plus sobres et conformes RGPD : GA4 (ou Matomo), Search Console, Google Ads, Brevo, EcoIndex \/ Lighthouse.<\/p>\n          <p class=\"eko-text\">Un tableau de reporting mensuel \u00e0 structure constante (compl\u00e9t\u00e9 par Looker Studio) permet de comparer dans le temps, et une m\u00e9thode test &amp; learn transforme chaque lecture en action : observer, formuler une hypoth\u00e8se, d\u00e9cider, puis tester une seule variable \u00e0 la fois.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"eko-steps\">\n        <div class=\"eko-step\"><b>01<\/b><h4>KPI's par canal<\/h4><p>Indicateurs principaux par levier, align\u00e9 sur la strat\u00e9gie et la d\u00e9cision.<\/p><\/div>\n        <div class=\"eko-step\"><b>02<\/b><h4>Reporting mensuel<\/h4><p>Tableau \u00e0 structure constante + tableau de bord Looker Studio.<\/p><\/div>\n        <div class=\"eko-step\"><b>03<\/b><h4>Test &amp; learn<\/h4><p>Hypoth\u00e8se \u2192 action, une variable \u00e0 la fois, pour optimiser dans la dur\u00e9e.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n<\/div>\n\n<script>\n(function(){\n  document.querySelectorAll('.eko a[href^=\"#eko-\"]').forEach(function(a){\n    a.addEventListener('click',function(e){\n      var t=document.getElementById(this.getAttribute('href').slice(1));\n      if(t){e.preventDefault();window.scrollTo({top:t.getBoundingClientRect().top+window.pageYOffset-110,behavior:'smooth'});}\n    });\n  });\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Projet de groupe E-KodamaStrat\u00e9gie marketing &amp; social media E-Kodama est une micro-entreprise angevine qui cr\u00e9e des sites WordPress \u00e9co-responsables et accessibles. Dans le cadre du \u00ab My Digital Project \u00bb (Bachelor Webmarketing &amp; Social Media), j&rsquo;ai pris en charge l&rsquo;int\u00e9gralit\u00e9 de la strat\u00e9gie marketing de la relance de la marque : diagnostic, positionnement, choix des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1021","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/1021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/comments?post=1021"}],"version-history":[{"count":14,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/1021\/revisions"}],"predecessor-version":[{"id":1221,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/1021\/revisions\/1221"}],"wp:attachment":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/media?parent=1021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}