{"id":1085,"date":"2026-06-18T17:17:56","date_gmt":"2026-06-18T15:17:56","guid":{"rendered":"https:\/\/flavienonfroy.ovh\/?page_id=1085"},"modified":"2026-06-24T11:53:17","modified_gmt":"2026-06-24T09:53:17","slug":"seo-sea","status":"publish","type":"page","link":"https:\/\/flavienonfroy.ovh\/index.php\/seo-sea\/","title":{"rendered":"SEO &amp; SEA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1085\" class=\"elementor elementor-1085\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ceff6 e-flex e-con-boxed e-con e-parent\" data-id=\"a0ceff6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2afc738 elementor-widget elementor-widget-html\" data-id=\"2afc738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Space+Grotesk:wght@600;700&family=Inter:wght@400;500;600;700;800&display=swap');\n.cs{font-family:'Inter','Segoe UI',sans-serif;color:#1D3354;--marine:#1D3354;--teal:#2DD4BF;--teal2:#22c0ac;--ink:#4a5568;--mut:#718096;--soft:#f7f9fc;line-height:1.6;width:100vw;margin-left:calc(50% - 50vw);overflow:hidden}\n.cs *{box-sizing:border-box}\n.cs a{text-decoration:none}\n.cs img{max-width:100%}\n.cs h1,.cs h2,.cs h3{font-family:'Space Grotesk','Inter',sans-serif}\n.cs-sec{padding:84px 32px;scroll-margin-top:90px}\n.cs-inner{max-width:1140px;margin:0 auto}\n.cs-eyebrow{font-size:12px;font-weight:800;letter-spacing:3px;text-transform:uppercase;color:var(--teal2);margin-bottom:14px;display:block;text-align:center}\n.cs-h2{font-size:clamp(26px,3.6vw,40px);font-weight:700;text-align:center;margin:0 0 14px;color:var(--marine);line-height:1.14}\n.cs-sub{text-align:center;color:var(--mut);max-width:640px;margin:0 auto 52px;font-size:16px}\n\n\/* HERO *\/\n.cs-hero{background:var(--marine);padding:134px 32px 88px;text-align:center;color:#fff}\n.cs-badge{display:inline-block;background:rgba(45,212,191,.14);border:1px solid var(--teal);color:var(--teal);font-size:11px;font-weight:800;letter-spacing:2px;text-transform:uppercase;padding:8px 20px;border-radius:40px;margin-bottom:24px}\n.cs-hero h1{font-size:clamp(34px,5.5vw,62px);font-weight:700;margin:0;line-height:1.05}\n.cs-hero p{font-size:17px;color:rgba(255,255,255,.7);max-width:640px;margin:22px auto 0;line-height:1.75}\n\n\/* CARTES *\/\n.cs-grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}\n.cs-card{background:#fff;border:1px solid #e6ebf2;border-radius:24px;padding:32px 26px;transition:transform .3s,box-shadow .3s,border-color .3s}\n.cs-card:hover{transform:translateY(-8px);box-shadow:0 24px 52px rgba(29,51,84,.12);border-color:var(--teal)}\n.cs-card .n{font-family:'Space Grotesk';font-size:14px;font-weight:700;color:var(--teal2);margin-bottom:14px;display:block}\n.cs-card h3{font-size:17.5px;margin:0 0 9px;color:var(--marine)}\n.cs-card p{font-size:14px;color:var(--mut);margin:0;line-height:1.65}\n\n\/* OUTILS *\/\n.cs-tools{display:flex;flex-wrap:wrap;gap:14px;justify-content:center;max-width:840px;margin:0 auto}\n.cs-pill{display:inline-flex;align-items:center;gap:10px;background:#fff;border:1px solid #eef2f7;border-radius:40px;padding:12px 22px;box-shadow:0 8px 22px rgba(29,51,84,.06)}\n.cs-pill img{width:22px;height:22px;display:block}\n.cs-pill span{font-weight:700;font-size:14px;color:var(--marine)}\n\n\/* M\u00c9THODE *\/\n.cs-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}\n.cs-step{background:#fff;border:1px solid #e6ebf2;border-radius:24px;padding:28px 24px;transition:transform .3s,box-shadow .3s}\n.cs-step:hover{transform:translateY(-6px);box-shadow:0 18px 44px rgba(29,51,84,.1)}\n.cs-step b{font-family:'Space Grotesk';display:block;font-size:24px;font-weight:700;color:var(--teal);margin-bottom:12px}\n.cs-step h4{font-size:15px;font-weight:800;margin:0 0 7px;color:var(--marine)}\n.cs-step p{font-size:13px;color:var(--mut);line-height:1.6;margin:0}\n\n\/* PROJETS ASSOCI\u00c9S *\/\n.cs-proj{display:grid;grid-template-columns:repeat(auto-fit,minmax(255px,1fr));gap:22px}\n.cs-pcard{display:block;background:var(--marine);border:2px solid transparent;border-radius:26px;padding:30px 26px;color:#fff;transition:transform .3s,box-shadow .3s,border-color .3s}\n.cs-pcard:hover{transform:translateY(-8px);box-shadow:0 28px 60px rgba(29,51,84,.26);border-color:var(--teal)}\n.cs-pcard .pt{font-size:10.5px;font-weight:800;letter-spacing:2px;text-transform:uppercase;color:var(--teal);margin-bottom:12px}\n.cs-pcard h3{font-size:20px;margin:0 0 10px}\n.cs-pcard p{font-size:13.5px;color:rgba(255,255,255,.72);margin:0 0 18px;line-height:1.6}\n.cs-pcard .go{font-weight:800;font-size:13px;color:var(--teal);display:inline-flex;gap:8px;transition:gap .25s}\n.cs-pcard:hover .go{gap:14px}\n\n\/* CTA *\/\n.cs-cta{background:var(--marine);text-align:center;padding:90px 32px;color:#fff}\n.cs-cta h2{font-size:clamp(26px,3.6vw,40px);font-weight:700;margin:0 0 16px;color:#fff}\n.cs-cta p{color:rgba(255,255,255,.7);max-width:520px;margin:0 auto 32px;font-size:16px}\n.cs-btn{display:inline-block;background:var(--teal);color:var(--marine);font-weight:800;font-size:15px;padding:16px 36px;border-radius:40px;transition:transform .25s,background .25s}\n.cs-btn:hover{background:var(--teal2);transform:translateY(-3px)}\n.cs-btn--g{background:transparent;color:#fff;border:1px solid rgba(255,255,255,.3);margin-left:12px}\n.cs-btn--g:hover{background:rgba(255,255,255,.08)}\n\n@media(max-width:880px){\n  .cs-grid3{grid-template-columns:1fr}\n  .cs-steps{grid-template-columns:1fr 1fr}\n  .cs-sec{padding:64px 22px}\n}\n@media(max-width:520px){ .cs-steps{grid-template-columns:1fr} }\n<\/style>\n\n<div class=\"cs\">\n\n  <!-- HERO -->\n  <header class=\"cs-hero\">\n    <span class=\"cs-badge\">Comp\u00e9tence<\/span>\n    <h1>SEO &amp; SEA<\/h1>\n    <p>J'am\u00e9liore la visibilit\u00e9 des marques sur Google : un socle de r\u00e9f\u00e9rencement naturel durable, compl\u00e9t\u00e9 par des campagnes payantes cibl\u00e9es qui captent l'intention d'achat.<\/p>\n  <\/header>\n\n  <!-- CE QUE COUVRE LA COMP\u00c9TENCE -->\n  <section class=\"cs-sec\">\n    <div class=\"cs-inner\">\n      <span class=\"cs-eyebrow\">Ce que je fais<\/span>\n      <h2 class=\"cs-h2\">Ce que couvre cette comp\u00e9tence<\/h2>\n      <p class=\"cs-sub\">Du r\u00e9f\u00e9rencement local \u00e0 l'acquisition payante, mesur\u00e9e au clic.<\/p>\n      <div class=\"cs-grid3\">\n        <div class=\"cs-card\"><span class=\"n\">01<\/span><h3>R\u00e9f\u00e9rencement local<\/h3><p>Visibilit\u00e9 de proximit\u00e9 (ville, agglom\u00e9ration) et optimisation de la fiche Google Business Profile.<\/p><\/div>\n        <div class=\"cs-card\"><span class=\"n\">02<\/span><h3>SEO on-page<\/h3><p>Balises title\/meta, contenus, fiches produits et maillage interne optimis\u00e9s pour le r\u00e9f\u00e9rencement.<\/p><\/div>\n        <div class=\"cs-card\"><span class=\"n\">03<\/span><h3>SEO technique &amp; migration<\/h3><p>Structure, performance et plan de redirections 301 pour pr\u00e9server le SEO lors des refontes.<\/p><\/div>\n        <div class=\"cs-card\"><span class=\"n\">04<\/span><h3>Strat\u00e9gie de contenu<\/h3><p>Silos s\u00e9mantiques, longue tra\u00eene \u00e0 faible concurrence et blog \u00e9ditorial p\u00e9dagogique.<\/p><\/div>\n        <div class=\"cs-card\"><span class=\"n\">05<\/span><h3>Google Ads (Search &amp; Shopping)<\/h3><p>Campagnes \u00e0 forte intention d'achat, ciblage g\u00e9ographique et budget ma\u00eetris\u00e9.<\/p><\/div>\n        <div class=\"cs-card\"><span class=\"n\">06<\/span><h3>Social Ads &amp; tracking<\/h3><p>Campagnes Meta cibl\u00e9es et suivi des conversions (GA4, PixelYourSite) pour piloter le ROAS.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- OUTILS -->\n  <section class=\"cs-sec\" style=\"background:var(--soft)\">\n    <div class=\"cs-inner\">\n      <span class=\"cs-eyebrow\">Mes outils<\/span>\n      <h2 class=\"cs-h2\">Les outils que j'utilise<\/h2>\n      <p class=\"cs-sub\">Pour analyser, optimiser et mesurer le r\u00e9f\u00e9rencement naturel comme payant.<\/p>\n      <div class=\"cs-tools\">\n        <span class=\"cs-pill\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/googlesearchconsole\" alt=\"\" onerror=\"this.style.display='none'\"><span>Search Console<\/span><\/span>\n        <span class=\"cs-pill\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/semrush\" alt=\"\" onerror=\"this.style.display='none'\"><span>Semrush<\/span><\/span>\n        <span class=\"cs-pill\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/googleads\" alt=\"\" onerror=\"this.style.display='none'\"><span>Google Ads<\/span><\/span>\n        <span class=\"cs-pill\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/googleanalytics\" alt=\"\" onerror=\"this.style.display='none'\"><span>Google Analytics<\/span><\/span>\n        <span class=\"cs-pill\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/meta\" alt=\"\" onerror=\"this.style.display='none'\"><span>Meta Ads<\/span><\/span>\n        <span class=\"cs-pill\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/googletagmanager\" alt=\"\" onerror=\"this.style.display='none'\"><span>Tag Manager<\/span><\/span>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- M\u00c9THODE -->\n  <section class=\"cs-sec\">\n    <div class=\"cs-inner\">\n      <span class=\"cs-eyebrow\">Ma m\u00e9thode<\/span>\n      <h2 class=\"cs-h2\">Une d\u00e9marche en 4 \u00e9tapes<\/h2>\n      <p class=\"cs-sub\">Du diagnostic \u00e0 l'optimisation continue, en gardant la mesure au centre.<\/p>\n      <div class=\"cs-steps\">\n        <div class=\"cs-step\"><b>01<\/b><h4>Audit &amp; mots-cl\u00e9s<\/h4><p>Positions, intentions et longue tra\u00eene \u00e0 faible concurrence.<\/p><\/div>\n        <div class=\"cs-step\"><b>02<\/b><h4>Optimisation on-page<\/h4><p>Balises, contenus, structure technique et redirections.<\/p><\/div>\n        <div class=\"cs-step\"><b>03<\/b><h4>Campagnes payantes<\/h4><p>Google Ads ou Meta selon l'intention et le budget.<\/p><\/div>\n        <div class=\"cs-step\"><b>04<\/b><h4>Suivi &amp; optimisation<\/h4><p>Conversions, CPC...<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- PROJETS ASSOCI\u00c9S -->\n  <section class=\"cs-sec\" style=\"background:var(--soft)\">\n    <div class=\"cs-inner\">\n      <span class=\"cs-eyebrow\">En pratique<\/span>\n      <h2 class=\"cs-h2\">Projets associ\u00e9s<\/h2>\n      <p class=\"cs-sub\">Du r\u00e9f\u00e9rencement local au pilotage de campagnes \u00e0 l'intention d'achat.<\/p>\n      <div class=\"cs-proj\">\n        <a class=\"cs-pcard\" href=\"https:\/\/flavienonfroy.ovh\/index.php\/projet-seo-leurre\/\">\n          <div class=\"pt\">E-commerce<\/div>\n          <h3>Leurre \u00e0 l'unit\u00e9<\/h3>\n          <p>Silo s\u00e9mantique longue tra\u00eene et campagnes Meta Ads (ROAS jusqu'\u00e0 5x), avec tracking PixelYourSite.<\/p>\n          <span class=\"go\">Voir le projet \u2192<\/span>\n        <\/a>\n        <a class=\"cs-pcard\" href=\"https:\/\/flavienonfroy.ovh\/index.php\/e-kodama\/\">\n          <div class=\"pt\">Agence web<\/div>\n          <h3>E-Kodama<\/h3>\n          <p>SEO local et blog en 3 piliers, et choix de Google Ads seul pour capter l'intention d'achat.<\/p>\n          <span class=\"go\">Voir le projet \u2192<\/span>\n        <\/a>\n        <a class=\"cs-pcard\" href=\"https:\/\/flavienonfroy.ovh\/index.php\/idfer\/\">\n          <div class=\"pt\">E-commerce<\/div>\n          <h3>IDfer<\/h3>\n          <p>R\u00e9f\u00e9rencement orient\u00e9 Made in France et campagne sociale saisonni\u00e8re (Sapins de No\u00ebl).<\/p>\n          <span class=\"go\">Voir le projet \u2192<\/span>\n        <\/a>\n        <a class=\"cs-pcard\" href=\"https:\/\/flavienonfroy.ovh\/index.php\/bouchemaine-tt-anjou\/\">\n          <div class=\"pt\">Club sportif<\/div>\n          <h3>Bouchemaine TT Anjou<\/h3>\n          <p>R\u00e9f\u00e9rencement local pour \u00eatre trouv\u00e9 par les joueurs de l'agglom\u00e9ration d'Angers.<\/p>\n          <span class=\"go\">Voir le projet \u2192<\/span>\n        <\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comp\u00e9tence SEO &amp; SEA J&rsquo;am\u00e9liore la visibilit\u00e9 des marques sur Google : un socle de r\u00e9f\u00e9rencement naturel durable, compl\u00e9t\u00e9 par des campagnes payantes cibl\u00e9es qui captent l&rsquo;intention d&rsquo;achat. Ce que je fais Ce que couvre cette comp\u00e9tence Du r\u00e9f\u00e9rencement local \u00e0 l&rsquo;acquisition payante, mesur\u00e9e au clic. 01 R\u00e9f\u00e9rencement local Visibilit\u00e9 de proximit\u00e9 (ville, agglom\u00e9ration) et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1085","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/1085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/comments?post=1085"}],"version-history":[{"count":10,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/1085\/revisions"}],"predecessor-version":[{"id":1215,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/1085\/revisions\/1215"}],"wp:attachment":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/media?parent=1085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}