{"id":1110,"date":"2026-06-18T17:34:11","date_gmt":"2026-06-18T15:34:11","guid":{"rendered":"https:\/\/flavienonfroy.ovh\/?page_id=1110"},"modified":"2026-06-24T11:42:24","modified_gmt":"2026-06-24T09:42:24","slug":"emailing","status":"publish","type":"page","link":"https:\/\/flavienonfroy.ovh\/index.php\/emailing\/","title":{"rendered":"Emailing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1110\" class=\"elementor elementor-1110\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09b3031 e-flex e-con-boxed e-con e-parent\" data-id=\"09b3031\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bda6e1c elementor-widget elementor-widget-html\" data-id=\"bda6e1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n@import 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.ce-steps{grid-template-columns:1fr} }\n<\/style>\n\n<div class=\"ce\">\n\n  <!-- HERO -->\n  <header class=\"ce-hero\">\n    <span class=\"ce-badge\">Comp\u00e9tence<\/span>\n    <h1>Emailing<\/h1>\n    <p>Je transforme l'email en canal de relation et de revenus : s\u00e9quences automatis\u00e9es, newsletters \u00e9ditoriales et fid\u00e9lisation, dans le respect du RGPD et avec des outils conformes.<\/p>\n  <\/header>\n\n  <!-- CE QUE COUVRE LA COMP\u00c9TENCE -->\n  <section class=\"ce-sec\">\n    <div class=\"ce-inner\">\n      <span class=\"ce-eyebrow\">Ce que je fais<\/span>\n      <h2 class=\"ce-h2\">Ce que couvre cette comp\u00e9tence<\/h2>\n      <p class=\"ce-sub\">De la collecte des contacts \u00e0 la fid\u00e9lisation, en passant par l'automatisation.<\/p>\n      <div class=\"ce-grid3\">\n        <div class=\"ce-card\"><span class=\"n\">01<\/span><h3>Strat\u00e9gie emailing<\/h3><p>Objectifs, cycle de vie client et r\u00f4le de l'email dans le mix d'acquisition et de fid\u00e9lisation.<\/p><\/div>\n        <div class=\"ce-card\"><span class=\"n\">02<\/span><h3>S\u00e9quences automatis\u00e9es<\/h3><p>Bienvenue, relance de panier abandonn\u00e9 et post-achat pour accompagner la conversion.<\/p><\/div>\n        <div class=\"ce-card\"><span class=\"n\">03<\/span><h3>Newsletters<\/h3><p>Rendez-vous r\u00e9guliers aux couleurs de la marque, qui prolongent les contenus du site.<\/p><\/div>\n        <div class=\"ce-card\"><span class=\"n\">04<\/span><h3>Lead magnet &amp; collecte<\/h3><p>Aimant \u00e0 prospects (checklist, guide) et collecte en double opt-in pour qualifier la base.<\/p><\/div>\n        <div class=\"ce-card\"><span class=\"n\">05<\/span><h3>Segmentation<\/h3><p>D\u00e9coupage par profil et comportement d'achat pour des messages pertinents.<\/p><\/div>\n        <div class=\"ce-card\"><span class=\"n\">06<\/span><h3>Mesure &amp; RGPD<\/h3><p>Suivi des ouvertures et clics, et outils conformes bas\u00e9s en France (Brevo).<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- OUTILS -->\n  <section class=\"ce-sec\" style=\"background:var(--soft)\">\n    <div class=\"ce-inner\">\n      <span class=\"ce-eyebrow\">Mes outils<\/span>\n      <h2 class=\"ce-h2\">Les outils que j'utilise<\/h2>\n      <p class=\"ce-sub\">Pour concevoir, automatiser et mesurer les campagnes email.<\/p>\n      <div class=\"ce-tools\">\n        <span class=\"ce-pill\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/brevo\" alt=\"\" onerror=\"this.style.display='none'\"><span>Brevo<\/span><\/span>\n        <span class=\"ce-pill\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/mailchimp\" alt=\"\" onerror=\"this.style.display='none'\"><span>Mailchimp<\/span><\/span>\n        <span class=\"ce-pill\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/canva\" alt=\"\" onerror=\"this.style.display='none'\"><span>Canva<\/span><\/span>\n        <span class=\"ce-pill\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/googleanalytics\" alt=\"\" onerror=\"this.style.display='none'\"><span>Google Analytics<\/span><\/span>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- M\u00c9THODE -->\n  <section class=\"ce-sec\">\n    <div class=\"ce-inner\">\n      <span class=\"ce-eyebrow\">Ma m\u00e9thode<\/span>\n      <h2 class=\"ce-h2\">Une d\u00e9marche en 4 \u00e9tapes<\/h2>\n      <p class=\"ce-sub\">Construire une base qualifi\u00e9e, l'activer et la fid\u00e9liser.<\/p>\n      <div class=\"ce-steps\">\n        <div class=\"ce-step\"><b>01<\/b><h4>Collecte &amp; lead magnet<\/h4><p>Aimant \u00e0 prospects et inscription en double opt-in.<\/p><\/div>\n        <div class=\"ce-step\"><b>02<\/b><h4>Segmentation<\/h4><p>D\u00e9coupage par profil et comportement d'achat.<\/p><\/div>\n        <div class=\"ce-step\"><b>03<\/b><h4>S\u00e9quences &amp; newsletter<\/h4><p>Automatisations cl\u00e9s et rendez-vous \u00e9ditorial r\u00e9gulier.<\/p><\/div>\n        <div class=\"ce-step\"><b>04<\/b><h4>Mesure &amp; it\u00e9ration<\/h4><p>Ouvertures, clics, d\u00e9sabonnements et tests d'objets.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- PROJETS ASSOCI\u00c9S -->\n  <section class=\"ce-sec\" style=\"background:var(--soft)\">\n    <div class=\"ce-inner\">\n      <span class=\"ce-eyebrow\">En pratique<\/span>\n      <h2 class=\"ce-h2\">Projets associ\u00e9s<\/h2>\n      <p class=\"ce-sub\">De la newsletter e-commerce \u00e0 la s\u00e9quence de bienvenue.<\/p>\n      <div class=\"ce-proj\">\n        <a class=\"ce-pcard\" href=\"https:\/\/flavienonfroy.ovh\/index.php\/projet-seo-leurre\/\">\n          <div class=\"pt\">E-commerce<\/div>\n          <h3>Leurre \u00e0 l'unit\u00e9<\/h3>\n          <p>Newsletters Mailchimp et \u00ab leurre de la semaine \u00bb : 19,1 % d'ouverture sur 956 destinataires.<\/p>\n          <span class=\"go\">Voir le projet \u2192<\/span>\n        <\/a>\n        <a class=\"ce-pcard\" href=\"https:\/\/flavienonfroy.ovh\/index.php\/e-kodama\/\">\n          <div class=\"pt\">Agence web<\/div>\n          <h3>E-Kodama<\/h3>\n          <p>S\u00e9quence de bienvenue en 3 emails, lead magnet (checklist) et newsletter mensuelle sur Brevo.<\/p>\n          <span class=\"go\">Voir le projet \u2192<\/span>\n        <\/a>\n        <a class=\"ce-pcard\" href=\"https:\/\/flavienonfroy.ovh\/index.php\/idfer\/\">\n          <div class=\"pt\">E-commerce<\/div>\n          <h3>IDfer<\/h3>\n          <p>Strat\u00e9gie emailing : nouveaut\u00e9s, collections saisonni\u00e8res, relances et offres cibl\u00e9es.<\/p>\n          <span class=\"go\">Voir le projet \u2192<\/span>\n        <\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comp\u00e9tence Emailing Je transforme l&#8217;email en canal de relation et de revenus : s\u00e9quences automatis\u00e9es, newsletters \u00e9ditoriales et fid\u00e9lisation, dans le respect du RGPD et avec des outils conformes. Ce que je fais Ce que couvre cette comp\u00e9tence De la collecte des contacts \u00e0 la fid\u00e9lisation, en passant par l&rsquo;automatisation. 01 Strat\u00e9gie emailing Objectifs, cycle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1110","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/1110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/comments?post=1110"}],"version-history":[{"count":7,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/1110\/revisions"}],"predecessor-version":[{"id":1203,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/1110\/revisions\/1203"}],"wp:attachment":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/media?parent=1110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}