{"id":1128,"date":"2026-06-18T22:15:26","date_gmt":"2026-06-18T20:15:26","guid":{"rendered":"https:\/\/flavienonfroy.ovh\/?page_id=1128"},"modified":"2026-06-24T11:46:16","modified_gmt":"2026-06-24T09:46:16","slug":"analyse-et-reporting","status":"publish","type":"page","link":"https:\/\/flavienonfroy.ovh\/index.php\/analyse-et-reporting\/","title":{"rendered":"Analyse et reporting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1128\" class=\"elementor elementor-1128\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a047253 e-flex e-con-boxed e-con e-parent\" data-id=\"a047253\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7639a9 elementor-widget elementor-widget-html\" data-id=\"c7639a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n@import 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.ar-steps{grid-template-columns:1fr} }\n<\/style>\n\n<div class=\"ar\">\n\n  <!-- HERO -->\n  <header class=\"ar-hero\">\n    <span class=\"ar-badge\">Comp\u00e9tence<\/span>\n    <h1>Analyse &amp; reporting<\/h1>\n    <p>Je pilote le marketing par la donn\u00e9e : un suivi clair des bons indicateurs, des reportings r\u00e9guliers et une m\u00e9thode test &amp; learn pour d\u00e9cider plut\u00f4t que deviner.<\/p>\n  <\/header>\n\n  <!-- CE QUE COUVRE LA COMP\u00c9TENCE -->\n  <section class=\"ar-sec\">\n    <div class=\"ar-inner\">\n      <span class=\"ar-eyebrow\">Ce que je fais<\/span>\n      <h2 class=\"ar-h2\">Ce que couvre cette comp\u00e9tence<\/h2>\n      <p class=\"ar-sub\">De la mise en place du tracking \u00e0 l'optimisation continue.<\/p>\n      <div class=\"ar-grid3\">\n        <div class=\"ar-card\"><span class=\"n\">01<\/span><h3>Tracking &amp; conversions<\/h3><p>Installation de GA4, d\u00e9finition des \u00e9v\u00e9nements et suivi des conversions avant toute d\u00e9pense.<\/p><\/div>\n        <div class=\"ar-card\"><span class=\"n\">02<\/span><h3>Tableaux de bord<\/h3><p>Un indicateur principal par canal, choisi pour aider \u00e0 d\u00e9cider plut\u00f4t que pour accumuler des chiffres.<\/p><\/div>\n        <div class=\"ar-card\"><span class=\"n\">03<\/span><h3>Reporting r\u00e9gulier<\/h3><p>Reporting mensuel \u00e0 structure constante, pour comparer dans le temps et suivre les tendances.<\/p><\/div>\n        <div class=\"ar-card\"><span class=\"n\">04<\/span><h3>Analyse multicanale<\/h3><p>Croisement du SEO, des ventes, des campagnes et de l'email pour une vision d'ensemble.<\/p><\/div>\n        <div class=\"ar-card\"><span class=\"n\">05<\/span><h3>Data visualisation<\/h3><p>Tableaux de bord lisibles sur Data studio pour partager la donn\u00e9e simplement.<\/p><\/div>\n        <div class=\"ar-card\"><span class=\"n\">06<\/span><h3>Test &amp; learn<\/h3><p>Observer, formuler une hypoth\u00e8se, d\u00e9cider, tester une variable \u00e0 la fois pour optimiser.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- OUTILS -->\n  <section class=\"ar-sec\" style=\"background:var(--soft)\">\n    <div class=\"ar-inner\">\n      <span class=\"ar-eyebrow\">Mes outils<\/span>\n      <h2 class=\"ar-h2\">Les outils que j'utilise<\/h2>\n      <p class=\"ar-sub\">Pour collecter, croiser et visualiser la donn\u00e9e.<\/p>\n      <div class=\"ar-tools\">\n        <span class=\"ar-pill\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/googleanalytics\" alt=\"\" onerror=\"this.style.display='none'\"><span>Google Analytics<\/span><\/span>\n        <span class=\"ar-pill\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/googlesearchconsole\" alt=\"\" onerror=\"this.style.display='none'\"><span>Search Console<\/span><\/span>\n        <span class=\"ar-pill\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/looker\" alt=\"\" onerror=\"this.style.display='none'\"><span>Data Studio<\/span><\/span>\n        <span class=\"ar-pill\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/googleads\" alt=\"\" onerror=\"this.style.display='none'\"><span>Google Ads<\/span><\/span>\n        <span class=\"ar-pill\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/meta\" alt=\"\" onerror=\"this.style.display='none'\"><span>Meta<\/span><\/span>\n        <span class=\"ar-pill\"><img decoding=\"async\" src=\"https:\/\/cdn.simpleicons.org\/microsoftexcel\" alt=\"\" onerror=\"this.style.display='none'\"><span>Excel<\/span><\/span>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- M\u00c9THODE -->\n  <section class=\"ar-sec\">\n    <div class=\"ar-inner\">\n      <span class=\"ar-eyebrow\">Ma m\u00e9thode<\/span>\n      <h2 class=\"ar-h2\">Une d\u00e9marche en 3 \u00e9tapes<\/h2>\n      <p class=\"ar-sub\">Mesurer juste, lire les tendances, agir.<\/p>\n      <div class=\"ar-steps\">\n        <div class=\"ar-step\"><b>01<\/b><h4>Tracking &amp; collecte<\/h4><p>GA4, Search Console et suivi des conversions fiabilis\u00e9s.<\/p><\/div>\n        <div class=\"ar-step\"><b>02<\/b><h4>Reporting<\/h4><p>Reporting mensuel et visualisation Looker Studio.<\/p><\/div>\n        <div class=\"ar-step\"><b>03<\/b><h4>Test &amp; learn<\/h4><p>Hypoth\u00e8se \u2192 action, une variable \u00e0 la fois.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- PROJETS ASSOCI\u00c9S -->\n  <section class=\"ar-sec\" style=\"background:var(--soft)\">\n    <div class=\"ar-inner\">\n      <span class=\"ar-eyebrow\">En pratique<\/span>\n      <h2 class=\"ar-h2\">Projets associ\u00e9s<\/h2>\n      <p class=\"ar-sub\">Du reporting e-commerce au dispositif de mesure complet.<\/p>\n      <div class=\"ar-proj\">\n        <a class=\"ar-pcard\" href=\"https:\/\/flavienonfroy.ovh\/index.php\/projet-seo-leurre\/\">\n          <div class=\"pt\">E-commerce<\/div>\n          <h3>Leurre \u00e0 l'unit\u00e9<\/h3>\n          <p>Reporting crois\u00e9 GA4, WooCommerce, Mailchimp et Meta Ads pour piloter les ventes et le ROAS.<\/p>\n          <span class=\"go\">Voir le projet \u2192<\/span>\n        <\/a>\n        <a class=\"ar-pcard\" href=\"https:\/\/flavienonfroy.ovh\/index.php\/e-kodama\/\">\n          <div class=\"pt\">Agence web<\/div>\n          <h3>E-Kodama<\/h3>\n          <p>Tableau de bord avec un KPI par canal, visualisation Looker Studio et m\u00e9thode test &amp; learn.<\/p>\n          <span class=\"go\">Voir le projet \u2192<\/span>\n        <\/a>\n        <a class=\"ar-pcard\" href=\"https:\/\/flavienonfroy.ovh\/index.php\/idfer\/\">\n          <div class=\"pt\">E-commerce<\/div>\n          <h3>IDfer<\/h3>\n          <p>Mise en place du tracking (GA4, Search Console) et des sources de donn\u00e9es apr\u00e8s la migration.<\/p>\n          <span class=\"go\">Voir le projet \u2192<\/span>\n        <\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comp\u00e9tence Analyse &amp; reporting Je pilote le marketing par la donn\u00e9e : un suivi clair des bons indicateurs, des reportings r\u00e9guliers et une m\u00e9thode test &amp; learn pour d\u00e9cider plut\u00f4t que deviner. Ce que je fais Ce que couvre cette comp\u00e9tence De la mise en place du tracking \u00e0 l&rsquo;optimisation continue. 01 Tracking &amp; conversions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1128","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/1128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/comments?post=1128"}],"version-history":[{"count":7,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/1128\/revisions"}],"predecessor-version":[{"id":1209,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/1128\/revisions\/1209"}],"wp:attachment":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/media?parent=1128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}