{"id":974,"date":"2026-04-15T09:48:13","date_gmt":"2026-04-15T07:48:13","guid":{"rendered":"https:\/\/flavienonfroy.ovh\/index.php\/projet-seo-leurre\/"},"modified":"2026-06-24T11:23:00","modified_gmt":"2026-06-24T09:23:00","slug":"projet-seo-leurre","status":"publish","type":"page","link":"https:\/\/flavienonfroy.ovh\/index.php\/projet-seo-leurre\/","title":{"rendered":"Leurre \u00e0 l&rsquo;unit\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"974\" class=\"elementor elementor-974\">\n\t\t\t\t<div class=\"elementor-element elementor-element-688de48 e-flex e-con-boxed e-con e-parent\" data-id=\"688de48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e12cfb elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"6e12cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Ubuntu:wght@400;500;700&family=Poppins:wght@400;500;600&display=swap');\n.lau{font-family:'Inter','Segoe UI',sans-serif;color:#1D3354;--marine:#1D3354;--marine2:#22456f;--teal:#2DD4BF;--teal2:#22c0ac;--ink:#4a5568;--mut:#718096;--soft:#f7f9fc;--soft2:#f0f4f8;line-height:1.6;width:100vw;margin-left:calc(50% - 50vw)}\n.lau *{box-sizing:border-box}\n.lau a{text-decoration:none}\n.lau img{max-width:100%}\n.lau-sec{padding:84px 32px;scroll-margin-top:120px}\n.lau-inner{max-width:1100px;margin:0 auto}\n.lau-label{font-size:12px;font-weight:800;letter-spacing:3px;text-transform:uppercase;color:var(--teal);margin-bottom:12px;display:block}\n.lau-title{font-size:clamp(26px,3.6vw,40px);font-weight:800;margin:0 0 22px;line-height:1.15;color:var(--marine)}\n.lau-title--w{color:#fff}\n.lau-text{font-size:16px;line-height:1.85;color:var(--ink);margin:0 0 14px}\n.lau-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}\n\n\/* HERO *\/\n.lau-hero{background:radial-gradient(120% 140% at 80% 0%,#274a78 0%,#1D3354 55%);padding:134px 32px 80px;text-align:center;color:#fff}\n.lau-tag{display:inline-block;background:rgba(45,212,191,.14);border:1px solid var(--teal);color:var(--teal);font-size:11px;font-weight:800;letter-spacing:2px;text-transform:uppercase;padding:7px 20px;border-radius:40px;margin-bottom:26px}\n.lau-hero h1{font-size:clamp(34px,6vw,68px);font-weight:800;margin:0 0 8px;line-height:1.05;color:#fff}\n.lau-hero h1 small{display:block;font-size:.42em;font-weight:700;color:var(--teal);letter-spacing:1px;margin-top:14px}\n.lau-hero p{font-size:17px;color:rgba(255,255,255,.72);max-width:640px;margin:22px auto 40px;line-height:1.75}\n.lau-meta{display:flex;justify-content:center;gap:48px;flex-wrap:wrap;margin-top:8px}\n.lau-meta div span:first-child{display:block;font-size:11px;color:rgba(255,255,255,.45);text-transform:uppercase;letter-spacing:2px;margin-bottom:5px}\n.lau-meta div span:last-child{font-size:15px;font-weight:700;color:#fff}\n\n\/* NAV *\/\n.lau-nav{position:sticky;top:0;z-index:40;background:rgba(29,51,84,.92);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);padding:16px 20px;border-bottom:1px solid rgba(255,255,255,.08)}\n.lau-nav-in{max-width:1100px;margin:0 auto;display:flex;flex-wrap:wrap;gap:10px;justify-content:center}\n.lau-nav a{font-size:13px;font-weight:700;color:rgba(255,255,255,.78);background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.12);padding:10px 18px;border-radius:40px;transition:.2s}\n.lau-nav a:hover{background:var(--teal);color:var(--marine);border-color:var(--teal);transform:translateY(-2px)}\n\n\/* CARDS \/ METRICS *\/\n.lau-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:46px}\n.lau-metric{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.12);border-radius:28px;padding:38px 22px;text-align:center;transition:.25s}\n.lau-metric:hover{background:rgba(255,255,255,.1);border-color:var(--teal);transform:translateY(-4px)}\n.lau-metric b{display:block;font-size:42px;font-weight:800;color:var(--teal);line-height:1;margin-bottom:10px}\n.lau-metric span{font-size:13.5px;color:rgba(255,255,255,.62);line-height:1.5}\n.lau-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:42px}\n.lau-step{background:#fff;border:1px solid #e6ebf2;border-radius:28px;padding:30px 24px;transition:.25s}\n.lau-step:hover{transform:translateY(-6px);box-shadow:0 18px 44px rgba(29,51,84,.12)}\n.lau-step b{display:block;font-size:22px;font-weight:800;color:var(--teal);margin-bottom:12px}\n.lau-step h4{font-size:15.5px;font-weight:800;margin:0 0 8px;color:var(--marine)}\n.lau-step p{font-size:13.5px;color:var(--mut);line-height:1.6;margin:0}\n\n\/* MOCKUP : vrai site, desktop (mis \u00e0 l'\u00e9chelle) + mobile r\u00e9el *\/\n.lau-mock{position:relative}\n.lau-browser{max-width:560px;margin:0 auto;background:#10182b;border-radius:18px;overflow:hidden;box-shadow:0 30px 70px rgba(29,51,84,.28)}\n.lau-bbar{background:#1e2942;padding:11px 14px;display:flex;align-items:center;gap:7px}\n.lau-bbar i{width:10px;height:10px;border-radius:50%;display:inline-block}\n.lau-bbar .u{flex:1;height:22px;background:#10182b;border-radius:30px;margin-left:8px;display:flex;align-items:center;padding:0 12px;font-size:11px;color:#7c89a6}\n.lau-vp{container-type:inline-size;position:relative;width:100%;overflow:hidden;background:#fff;aspect-ratio:1440 \/ 900}\n.lau-vp iframe{position:absolute;top:0;left:0;width:1440px !important;max-width:none !important;height:900px;border:0;transform-origin:top left;transform:scale(calc(100cqw \/ 1440px));pointer-events:none}\n.lau-srclink{display:inline-flex;align-items:center;gap:6px;margin-top:18px;font-size:13.5px;font-weight:700;color:var(--teal2)}\n.lau-phone{position:absolute;right:-10px;bottom:-30px;width:150px;background:#10182b;border-radius:22px;padding:8px;box-shadow:0 24px 50px rgba(29,51,84,.35)}\n.lau-pvp{container-type:inline-size;position:relative;width:100%;overflow:hidden;border-radius:14px;background:#fff;aspect-ratio:390 \/ 800}\n.lau-pvp iframe{position:absolute;top:0;left:0;width:390px !important;max-width:none !important;height:800px;border:0;transform-origin:top left;transform:scale(calc(100cqw \/ 390px));pointer-events:none}\n\n\/* COMMUNITY : vrai feed *\/\n.lau-social{max-width:380px;margin:0 auto}\n.lau-fb{background:#fff;border:1px solid #e6ebf2;border-radius:18px;overflow:hidden;box-shadow:0 18px 44px rgba(29,51,84,.1)}\n.lau-fb iframe{display:block;width:100%;border:0}\n.lau-iglink{display:flex;align-items:center;gap:14px;margin-top:16px;padding:16px 18px;border-radius:18px;background:linear-gradient(120deg,#1D3354,#2DD4BF);color:#fff;transition:.25s}\n.lau-iglink:hover{transform:translateY(-3px);box-shadow:0 16px 36px rgba(29,51,84,.25)}\n.lau-iglink .ic{width:42px;height:42px;border-radius:12px;background:rgba(255,255,255,.18);display:flex;align-items:center;justify-content:center;font-weight:800;font-size:14px;flex:0 0 auto}\n.lau-iglink b{display:block;font-size:14.5px;color:#fff}\n.lau-iglink small{display:block;font-size:12px;color:rgba(255,255,255,.78);margin-top:2px}\n\n.lau-email{background:#fff;border:1px solid #e6ebf2;border-radius:22px;overflow:hidden;max-width:360px;margin:0 auto;box-shadow:0 18px 44px rgba(29,51,84,.1)}\n.lau-email .h{background:#222220;padding:18px 22px;display:flex;align-items:center;gap:12px}\n.lau-email .h i{width:30px;height:30px;border-radius:8px;background:#f95341;display:inline-block}\n.lau-email .h b{color:#fff;font-size:13px}\n.lau-email .b{padding:22px}\n.lau-email .b h5{font-size:17px;font-weight:800;margin:0 0 10px;color:var(--marine)}\n.lau-email .b p{font-size:13.5px;color:var(--mut);line-height:1.55;margin:0 0 16px}\n.lau-email .b a{display:inline-block;background:var(--teal);color:var(--marine);font-size:13px;font-weight:800;padding:10px 22px;border-radius:30px}\n\n.lau-search{background:#fff;border:1px solid #e6ebf2;border-radius:18px;padding:20px;box-shadow:0 14px 36px rgba(29,51,84,.08)}\n.lau-search .ad{font-size:10px;font-weight:800;color:#0f7d34;border:1px solid #0f7d34;border-radius:4px;padding:1px 5px;display:inline-block;margin-bottom:6px}\n.lau-search .url{font-size:13px;color:#1a0dab}\n.lau-search .ttl{font-size:19px;color:#1a0dab;margin:3px 0 5px;line-height:1.3}\n.lau-search .d{font-size:13.5px;color:#4d5156;line-height:1.5}\n.lau-kw{display:flex;flex-wrap:wrap;gap:10px;margin-top:24px}\n.lau-kw span{background:rgba(45,212,191,.1);border:1px solid rgba(45,212,191,.35);color:var(--teal2);font-size:12.5px;font-weight:700;padding:7px 16px;border-radius:30px}\n\n\/* CHARTE r\u00e9elle LALU + LOGO *\/\n.lau-brand{text-align:center}\n.lau-logowrap{display:flex;justify-content:center;align-items:center;margin:0 auto 22px}\n.lau-logo{width:130px;height:auto;display:block}\n.lau-logobadge{width:122px;height:122px;border-radius:50%;background:#f8f4e9;border:6px solid #222220;display:flex;align-items:center;justify-content:center;font-family:'Ubuntu',sans-serif;font-weight:700;font-size:30px;color:#f95341;letter-spacing:1px;box-shadow:0 12px 30px rgba(0,0,0,.18)}\n.lau-palette{display:flex;gap:12px;flex-wrap:wrap;justify-content:center;margin-bottom:18px}\n.lau-color{width:96px;height:74px;border-radius:16px;display:flex;align-items:flex-end;justify-content:center;font-size:11px;font-weight:700;padding-bottom:8px;color:#fff;box-shadow:0 8px 20px rgba(0,0,0,.12)}\n.lau-typo{background:#fff;border:1px solid #e6ebf2;border-radius:22px;padding:24px;text-align:left}\n.lau-typo h3{font-family:'Ubuntu',sans-serif;font-size:28px;margin:0 0 6px;color:var(--marine)}\n.lau-typo p{font-family:'Poppins',sans-serif;font-size:13.5px;color:var(--mut);margin:0}\n\n.lau-dash{background:#fff;border:1px solid #e6ebf2;border-radius:22px;overflow:hidden;box-shadow:0 18px 44px rgba(29,51,84,.1)}\n.lau-dash .h{background:var(--marine);padding:13px 18px;display:flex;align-items:center;gap:9px}\n.lau-dash .h i{width:8px;height:8px;border-radius:50%;background:var(--teal)}\n.lau-dash .h b{color:rgba(255,255,255,.8);font-size:13px}\n.lau-dash .g{padding:18px;display:grid;grid-template-columns:repeat(2,1fr);gap:12px}\n.lau-dash .k{background:var(--soft);border-radius:14px;padding:16px;text-align:center}\n.lau-dash .k b{font-size:22px;font-weight:800;color:var(--marine);display:block}\n.lau-dash .k span{font-size:11px;color:var(--mut)}\n\n\/* CTA *\/\n.lau-cta{background:var(--marine);text-align:center;padding:90px 32px;color:#fff}\n.lau-cta .lau-logowrap{margin-bottom:26px}\n.lau-cta .lau-logo{width:104px}\n.lau-cta .lau-logobadge{width:92px;height:92px;font-size:22px;border-width:5px}\n.lau-cta h2{font-size:clamp(26px,3.6vw,40px);font-weight:800;margin:0 0 16px;color:#fff}\n.lau-cta p{color:rgba(255,255,255,.7);max-width:520px;margin:0 auto 34px;font-size:16px}\n.lau-btn{display:inline-block;background:var(--teal);color:var(--marine);font-weight:800;font-size:15px;padding:16px 38px;border-radius:40px;transition:.25s}\n.lau-btn:hover{background:var(--teal2);transform:translateY(-3px)}\n.lau-btn--ghost{background:transparent;color:#fff;border:1px solid rgba(255,255,255,.3);margin-left:12px}\n.lau-btn--ghost:hover{background:rgba(255,255,255,.08)}\n\n@media(max-width:820px){\n  .lau-grid{grid-template-columns:1fr;gap:40px}\n  .lau-metrics,.lau-steps{grid-template-columns:1fr}\n  .lau-phone{position:static;width:190px;margin:26px auto 0}\n  .lau-sec{padding:64px 22px}\n  .lau-meta{gap:26px}\n  .lau-mock{margin-bottom:40px}\n}\n<\/style>\n\n<div class=\"lau\">\n\n  <!-- HERO -->\n  <header class=\"lau-hero\">\n    <span class=\"lau-tag\"> Alternance<\/span>\n    <h1>Leurre \u00e0 l'unit\u00e9<small>Refonte digitale &amp; croissance e-commerce<\/small><\/h1>\n    <p>Leurre \u00e0 l'unit\u00e9 (LALU) est une boutique e-commerce au concept unique en France : la vente de leurres de p\u00eache \u00e0 l'unit\u00e9 plut\u00f4t qu'en lot. Pendant mon alternance, j'ai pilot\u00e9 l'ensemble de la modernisation de la marque, de la refonte technique du site \u00e0 l'acquisition, en passant par l'identit\u00e9, le contenu et la donn\u00e9e.<\/p>\n    <div class=\"lau-meta\">\n      <div><span>Entreprise<\/span><span>Leurre \u00e0 l'unit\u00e9<\/span><\/div>\n      <div><span>P\u00e9riode<\/span><span>2024 \u2013 2025<\/span><\/div>\n      <div><span>R\u00f4le<\/span><span>Charg\u00e9 de communication<\/span><\/div>\n      <div><span>Secteur<\/span><span>E-commerce \/ P\u00eache<\/span><\/div>\n    <\/div>\n  <\/header>\n\n  <!-- NAV ANCRES -->\n  <nav class=\"lau-nav\">\n    <div class=\"lau-nav-in\">\n      <a href=\"#lau-construction\">Construction de site<\/a>\n      <a href=\"#lau-seosea\">SEO &amp; SEA<\/a>\n      <a href=\"#lau-community\">Community management<\/a>\n      <a href=\"#lau-emailing\">Emailing<\/a>\n      <a href=\"#lau-marque\">Image de marque<\/a>\n      <a href=\"#lau-analyse\">Analyse &amp; reporting<\/a>\n    <\/div>\n  <\/nav>\n\n  <!-- 1. CONSTRUCTION -->\n  <section id=\"lau-construction\" class=\"lau-sec\" style=\"background:#fff\">\n    <div class=\"lau-inner\">\n      <div class=\"lau-grid\">\n        <div>\n          <span class=\"lau-label\">01 \u2014 Construction de site web<\/span>\n          <h2 class=\"lau-title\">Refonte de Magento vers WooCommerce<\/h2>\n          <p class=\"lau-text\">L'ancienne boutique tournait sur Magento, difficile \u00e0 administrer au quotidien. Apr\u00e8s comparaison, WooCommerce a \u00e9t\u00e9 retenu face \u00e0 PrestaShop pour sa simplicit\u00e9, son int\u00e9gration native \u00e0 WordPress et son co\u00fbt ma\u00eetris\u00e9. J'ai pilot\u00e9 la migration compl\u00e8te pour gagner en autonomie \u00e9ditoriale et en performance.<\/p>\n          <p class=\"lau-text\">Le chantier a couvert la migration du catalogue, la refonte de l'architecture et du tunnel d'achat, les redirections 301 pour pr\u00e9server le SEO et l'optimisation mobile. H\u00e9bergement OVH, PHP 8.4, certificat SSL Let's Encrypt.<\/p>\n          <a class=\"lau-srclink\" href=\"https:\/\/lalu.flavienonfroy.ovh\" target=\"_blank\" rel=\"noopener\">\u2197 Voir le site en ligne \u2014 lalu.flavienonfroy.ovh<\/a>\n        <\/div>\n        <div class=\"lau-mock\">\n          <div class=\"lau-browser\">\n            <div class=\"lau-bbar\"><i style=\"background:#ff5f57\"><\/i><i style=\"background:#febc2e\"><\/i><i style=\"background:#28c840\"><\/i><span class=\"u\">lalu.flavienonfroy.ovh<\/span><\/div>\n            <div class=\"lau-vp\"><iframe src=\"https:\/\/lalu.flavienonfroy.ovh\" title=\"Aper\u00e7u desktop du site Leurre \u00e0 l'unit\u00e9\" loading=\"lazy\" scrolling=\"no\"><\/iframe><\/div>\n          <\/div>\n          <div class=\"lau-phone\">\n            <div class=\"lau-pvp\"><iframe src=\"https:\/\/lalu.flavienonfroy.ovh\" title=\"Aper\u00e7u mobile Leurre \u00e0 l'unit\u00e9\" loading=\"lazy\" scrolling=\"no\"><\/iframe><\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"lau-sec\" style=\"background:var(--marine)\">\n    <div class=\"lau-inner\">\n      <span class=\"lau-label\">R\u00e9sultats Refonte<\/span>\n      <h3 class=\"lau-title lau-title--w\" style=\"margin-bottom:6px\">Une boutique plus rapide, plus vendeuse<\/h3>\n      <div class=\"lau-metrics\">\n        <div class=\"lau-metric\"><b>33,8%<\/b><span>Taux de rebond (vs 45% sur l'ancien site)<\/span><\/div>\n        <div class=\"lau-metric\"><b>+48%<\/b><span>Ventes vs ann\u00e9e pr\u00e9c\u00e9dente<\/span><\/div>\n        <div class=\"lau-metric\"><b>390<\/b><span>Produits vendus sur 7 jours<\/span><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- 2. SEO & SEA -->\n  <section id=\"lau-seosea\" class=\"lau-sec\" style=\"background:var(--soft)\">\n    <div class=\"lau-inner\">\n      <div class=\"lau-grid\">\n        <div class=\"lau-mock\">\n          <div class=\"lau-search\">\n            <span class=\"ad\">Annonce<\/span>\n            <div class=\"url\">leurrealunite.com \u203a leurres-souples<\/div>\n            <div class=\"ttl\">Leurres souples \u00e0 l'unit\u00e9<\/div>\n            <div class=\"d\">Composez votre bo\u00eete de leurres \u00e0 l'unit\u00e9. Swimbaits, shads et finess pour carnassiers, truite et mer. Paiement s\u00e9curis\u00e9.<\/div>\n          <\/div>\n          <div class=\"lau-kw\">\n            <span>leurre souple unit\u00e9<\/span><span>acheter leurre p\u00eache<\/span><span>swimbait \u00e0 l'unit\u00e9<\/span><span>p\u00eache carnassier<\/span>\n          <\/div>\n        <\/div>\n        <div>\n          <span class=\"lau-label\">02 \u2014 SEO &amp; SEA<\/span>\n          <h2 class=\"lau-title\">Capter une niche \u00e0 fort intent d'achat<\/h2>\n          <p class=\"lau-text\">C\u00f4t\u00e9 SEO, la migration a \u00e9t\u00e9 s\u00e9curis\u00e9e par un plan de redirections 301 et une optimisation on-page des fiches produits pour pr\u00e9server et renforcer le r\u00e9f\u00e9rencement naturel.<\/p>\n          <p class=\"lau-text\">C\u00f4t\u00e9 SEA, des campagnes Meta Ads ciblant les p\u00eacheurs (int\u00e9r\u00eats p\u00eache, France) ont aliment\u00e9 l'acquisition, avec un suivi des conversions via PixelYourSite, retenu apr\u00e8s comparaison face \u00e0 Meta for WooCommerce (42\/50 contre 29\/50) pour sa pr\u00e9cision et sa polyvalence multi-plateformes.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"lau-steps\">\n        <div class=\"lau-step\"><b>01<\/b><h4>SEO de migration<\/h4><p>Plan de redirections 301, optimisation des balises et des fiches produits pour pr\u00e9server le r\u00e9f\u00e9rencement.<\/p><\/div>\n        <div class=\"lau-step\"><b>02<\/b><h4>Campagnes Meta Ads<\/h4><p>Ciblage par centres d'int\u00e9r\u00eat p\u00eache, cr\u00e9ation des visuels et A\/B testing pour optimiser le ROAS.<\/p><\/div>\n        <div class=\"lau-step\"><b>03<\/b><h4>Tracking PixelYourSite<\/h4><p>Mise en place du pixel et des \u00e9v\u00e9nements personnalis\u00e9s pour mesurer pr\u00e9cis\u00e9ment les conversions.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"lau-sec\" style=\"background:var(--marine)\">\n    <div class=\"lau-inner\">\n      <span class=\"lau-label\">R\u00e9sultats Acquisition &amp; audience<\/span>\n      <h3 class=\"lau-title lau-title--w\" style=\"margin-bottom:6px\">Du trafic qualifi\u00e9, mesur\u00e9 au clic<\/h3>\n      <div class=\"lau-metrics\">\n        <div class=\"lau-metric\"><b>5.05x<\/b><span>ROAS sur la meilleure campagne Meta<\/span><\/div>\n        <div class=\"lau-metric\"><b>38 800<\/b><span>Impressions publicitaires (Meta Ads)<\/span><\/div>\n        <div class=\"lau-metric\"><b>5,4k<\/b><span>Utilisateurs actifs (GA4)<\/span><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- 3. COMMUNITY -->\n  <section id=\"lau-community\" class=\"lau-sec\" style=\"background:#fff\">\n    <div class=\"lau-inner\">\n      <div class=\"lau-grid\">\n        <div>\n          <span class=\"lau-label\">03 \u2014 Community management<\/span>\n          <h2 class=\"lau-title\">F\u00e9d\u00e9rer une communaut\u00e9 de passionn\u00e9s<\/h2>\n          <p class=\"lau-text\">Leurre \u00e0 l'unit\u00e9 s'adresse \u00e0 une cible pr\u00e9cise : les p\u00eacheurs aux leurres. J'ai anim\u00e9 Tik Tok, Instagram et Facebook pour tisser un lien avec cette communaut\u00e9 de niche. Conseils techniques, nouveaut\u00e9s, contenus experts et pr\u00e9sentation de la nouvelle identit\u00e9, tr\u00e8s bien accueillie par la communaut\u00e9.<\/p>\n          <p class=\"lau-text\">Une ligne \u00e9ditoriale claire et des visuels produits soign\u00e9s qui positionnent la marque comme une r\u00e9f\u00e9rence dans son univers.<\/p>\n        <\/div>\n        <div class=\"lau-mock\">\n          <div class=\"lau-social\">\n            <div class=\"lau-fb\">\n              <iframe title=\"Feed Facebook Leurre \u00e0 l'unit\u00e9\" src=\"https:\/\/www.facebook.com\/plugins\/page.php?href=https%3A%2F%2Fwww.facebook.com%2FLeurrealunite%2F&tabs=timeline&width=340&height=480&small_header=false&adapt_container_width=true&hide_cover=false&show_facepile=true\" width=\"340\" height=\"480\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"encrypted-media\" loading=\"lazy\"><\/iframe>\n            <\/div>\n            <a class=\"lau-iglink\" href=\"https:\/\/www.instagram.com\/leurre.a.lunite\/\" target=\"_blank\" rel=\"noopener\">\n              <span class=\"ic\">IG<\/span>\n              <span><b>@leurre.a.lunite<\/b><small>7 355 abonn\u00e9s \u00b7 392 publications \u00b7 Voir \u2197<\/small><\/span>\n            <\/a>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"lau-steps\">\n        <div class=\"lau-step\"><b>01<\/b><h4>Strat\u00e9gie \u00e9ditoriale<\/h4><p>D\u00e9finition des piliers : pr\u00e9sentation des leurres, conseils techniques, partages communautaires et offres.<\/p><\/div>\n        <div class=\"lau-step\"><b>02<\/b><h4>Production de contenu<\/h4><p>Visuels produits sur fond \u00e9pur\u00e9, captions expertes et formats adapt\u00e9s \u00e0 Instagram et Facebook.<\/p><\/div>\n        <div class=\"lau-step\"><b>03<\/b><h4>Engagement<\/h4><p>Interaction avec la communaut\u00e9, animation autour de la nouvelle identit\u00e9 et liens vers la boutique.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"lau-sec\" style=\"background:var(--marine)\">\n    <div class=\"lau-inner\">\n      <span class=\"lau-label\">R\u00e9sultats Community Management<\/span>\n      <h3 class=\"lau-title lau-title--w\" style=\"margin-bottom:6px\">Une niche fid\u00e8le et active<\/h3>\n      <div class=\"lau-metrics\">\n        <div class=\"lau-metric\"><b>+25 000<\/b><span>Abonn\u00e9s Tik Tok<\/span><\/div>\n        <div class=\"lau-metric\"><b>+5 000<\/b><span>Abonn\u00e9s Instagram<\/span><\/div>\n        <div class=\"lau-metric\"><b>3<\/b><span>R\u00e9seaux anim\u00e9s (Instagram &amp; Facebook, Tik Tok)<\/span><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- 4. EMAILING -->\n  <section id=\"lau-emailing\" class=\"lau-sec\" style=\"background:var(--soft)\">\n    <div class=\"lau-inner\">\n      <div class=\"lau-grid\">\n        <div class=\"lau-mock\">\n          <div class=\"lau-email\">\n            <div class=\"h\"><i><\/i><b>Leurre \u00e0 l'unit\u00e9<\/b><\/div>\n            <div class=\"b\">\n              <h5>Une petite surprise pour vous<\/h5>\n              <p>Leurre de la semaine, nouveaut\u00e9s et offres r\u00e9serv\u00e9es aux abonn\u00e9s de la newsletter LALU.<\/p>\n              <a href=\"#lau-emailing\">Voir les nouveaut\u00e9s<\/a>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div>\n          <span class=\"lau-label\">04 \u2014 Emailing<\/span>\n          <h2 class=\"lau-title\">Activer et fid\u00e9liser la base clients<\/h2>\n          <p class=\"lau-text\">J'ai structur\u00e9 la strat\u00e9gie emailing sur Mailchimp pour cr\u00e9er un lien r\u00e9gulier avec les clients : \u00ab leurre de la semaine \u00bb, nouveaut\u00e9s, offres exclusives et relances. Une campagne t\u00e9moin (\u00ab Leurre de la semaine 1 \u00bb) a \u00e9t\u00e9 envoy\u00e9e \u00e0 956 destinataires.<\/p>\n          <p class=\"lau-text\">Segmentation, templates aux couleurs de la marque et suivi des performances (ouvertures, clics, d\u00e9sabonnements) pour it\u00e9rer sur les objets et les contenus.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"lau-steps\">\n        <div class=\"lau-step\"><b>01<\/b><h4>Segmentation<\/h4><p>D\u00e9coupage de la base et ciblage des abonn\u00e9s pour des messages pertinents.<\/p><\/div>\n        <div class=\"lau-step\"><b>02<\/b><h4>Templates &amp; contenus<\/h4><p>Templates Mailchimp aux couleurs LALU et rendez-vous r\u00e9current \u00ab leurre de la semaine \u00bb.<\/p><\/div>\n        <div class=\"lau-step\"><b>03<\/b><h4>Mesure<\/h4><p>Suivi des taux d'ouverture, de clic et de d\u00e9sabonnement pour optimiser chaque envoi.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"lau-sec\" style=\"background:var(--marine)\">\n    <div class=\"lau-inner\">\n      <span class=\"lau-label\">R\u00e9sultats \u2014 Emailing<\/span>\n      <h3 class=\"lau-title lau-title--w\" style=\"margin-bottom:6px\">Une newsletter qui performe<\/h3>\n      <div class=\"lau-metrics\">\n        <div class=\"lau-metric\"><b>30,1%<\/b><span>Taux d'ouverture (956 destinataires)<\/span><\/div>\n        <div class=\"lau-metric\"><b>4,6%<\/b><span>Taux de clics<\/span><\/div>\n        <div class=\"lau-metric\"><b>0,95%<\/b><span>Taux de d\u00e9sabonnement<\/span><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- 5. IMAGE DE MARQUE -->\n  <section id=\"lau-marque\" class=\"lau-sec\" style=\"background:#fff\">\n    <div class=\"lau-inner\">\n      <div class=\"lau-grid\">\n        <div>\n          <span class=\"lau-label\">05 \u2014 Image de marque<\/span>\n          <h2 class=\"lau-title\">La charte graphique LALU<\/h2>\n          <p class=\"lau-text\">\u00c0 mon arriv\u00e9e, la marque souffrait de visuels h\u00e9t\u00e9rog\u00e8nes et d'une identit\u00e9 dat\u00e9e. J'ai con\u00e7u sous Adobe Illustrator une nouvelle identit\u00e9 compl\u00e8te autour du logo LALU : logo principal et version noir &amp; blanc.<\/p>\n          <p class=\"lau-text\">La charte d\u00e9finit une palette (corail, cr\u00e8me et Encre) et un duo typographique : <strong>Ubuntu<\/strong> pour les titres et sous-titres, <strong>Poppins<\/strong> pour le texte. Le nouveau logo a \u00e9t\u00e9 tr\u00e8s bien accueilli par la communaut\u00e9.<\/p>\n        <\/div>\n        <div class=\"lau-mock\">\n          <div class=\"lau-brand\">\n            <!-- LOGO LALU : remplace le src par l'URL du logo (M\u00e9diath\u00e8que WordPress). Tant que le src est invalide, le badge \"LALU\" s'affiche automatiquement. -->\n            <div class=\"lau-logowrap\">\n              <img decoding=\"async\" class=\"lau-logo\" src=\"https:\/\/flavienonfroy.ovh\/wp-content\/uploads\/2026\/06\/logo-lalu.png\" alt=\"Logo LALU\" onerror=\"this.style.display='none';this.nextElementSibling.style.display='flex';\">\n              <div class=\"lau-logobadge\" style=\"display:none\">LALU<\/div>\n            <\/div>\n            <div class=\"lau-palette\">\n              <div class=\"lau-color\" style=\"background:#f95341\">#f95341<\/div>\n              <div class=\"lau-color\" style=\"background:#f8f4e9;color:#222220\">#f8f4e9<\/div>\n              <div class=\"lau-color\" style=\"background:#222220\">#222220<\/div>\n            <\/div>\n            <div class=\"lau-typo\">\n              <h3>Leurre \u00e0 l'unit\u00e9<\/h3>\n              <p>Titres &amp; sous-titres \u2014 Ubuntu \u00b7 Texte \u2014 Poppins<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"lau-steps\">\n        <div class=\"lau-step\"><b>01<\/b><h4>Audit de l'existant<\/h4><p>Analyse des visuels et de l'identit\u00e9 dat\u00e9e, d\u00e9finition de la nouvelle direction artistique.<\/p><\/div>\n        <div class=\"lau-step\"><b>02<\/b><h4>Cr\u00e9ation de la charte<\/h4><p>Logo LALU sous Illustrator, palette, typographies (Ubuntu \/ Poppins) et r\u00e8gles d'usage.<\/p><\/div>\n        <div class=\"lau-step\"><b>03<\/b><h4>D\u00e9clinaisons<\/h4><p>Logo principal, version N&amp;B, zone de protection, et application sur le site et les r\u00e9seaux.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"lau-sec\" style=\"background:var(--marine)\">\n    <div class=\"lau-inner\">\n      <span class=\"lau-label\">R\u00e9sultats Image de marque<\/span>\n      <h3 class=\"lau-title lau-title--w\" style=\"margin-bottom:6px\">Une identit\u00e9 coh\u00e9rente et reconnaissable<\/h3>\n      <div class=\"lau-metrics\">\n        <div class=\"lau-metric\"><b>2<\/b><span>D\u00e9clinaisons du logo (principal, N&amp;B, protection)<\/span><\/div>\n        <div class=\"lau-metric\"><b>3<\/b><span>Couleurs de charte d\u00e9finies<\/span><\/div>\n        <div class=\"lau-metric\"><b>2<\/b><span>Typographies (Ubuntu &amp; Poppins)<\/span><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- 6. ANALYSE -->\n  <section id=\"lau-analyse\" class=\"lau-sec\" style=\"background:var(--soft)\">\n    <div class=\"lau-inner\">\n      <div class=\"lau-grid\">\n        <div class=\"lau-mock\">\n          <div class=\"lau-dash\">\n            <div class=\"h\"><i><\/i><b>Leurre \u00e0 l'unit\u00e9 \u2014 Dashboard<\/b><\/div>\n            <div class=\"g\">\n              <div class=\"k\"><b>3 699,77 \u20ac<\/b><span>Ventes (7 jours)<\/span><\/div>\n              <div class=\"k\"><b>5.05x<\/b><span>ROAS Meta (meilleure pub)<\/span><\/div>\n              <div class=\"k\"><b>33,8%<\/b><span>Taux de rebond<\/span><\/div>\n              <div class=\"k\"><b>5,4k<\/b><span>Utilisateurs actifs<\/span><\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div>\n          <span class=\"lau-label\">06 \u2014 Analyse &amp; reporting<\/span>\n          <h2 class=\"lau-title\">Piloter le marketing par la donn\u00e9e<\/h2>\n          <p class=\"lau-text\">Pour d\u00e9cider plut\u00f4t que deviner, j'ai crois\u00e9 les donn\u00e9es de GA4 (audience, rebond, dur\u00e9e d'engagement), de WooCommerce (ventes, commandes, produits), de Mailchimp (performances emailing) et du gestionnaire de publicit\u00e9s Meta (ROAS, impressions).<\/p>\n          <p class=\"lau-text\">Ce suivi r\u00e9gulier a permis d'identifier les canaux les plus performants, les produits moteurs et les leviers d'optimisation, avec des recommandations concr\u00e8tes \u00e0 chaque cycle.<\/p>\n        <\/div>\n      <\/div>\n      <div class=\"lau-steps\">\n        <div class=\"lau-step\"><b>01<\/b><h4>Collecte<\/h4><p>Donn\u00e9es GA4, WooCommerce, Mailchimp, Meta Ads et PixelYourSite r\u00e9unies par cycle.<\/p><\/div>\n        <div class=\"lau-step\"><b>02<\/b><h4>Analyse &amp; insights<\/h4><p>Tendances de ventes, canaux performants et produits moteurs de conversion.<\/p><\/div>\n        <div class=\"lau-step\"><b>03<\/b><h4>Recommandations<\/h4><p>Arbitrages budg\u00e9taires et plan d'action pr\u00e9sent\u00e9s \u00e0 la direction.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n<\/div>\n\n<script>\n(function(){\n  document.querySelectorAll('.lau a[href^=\"#lau-\"]').forEach(function(a){\n    a.addEventListener('click',function(e){\n      var t=document.getElementById(this.getAttribute('href').slice(1));\n      if(t){e.preventDefault();window.scrollTo({top:t.getBoundingClientRect().top+window.pageYOffset-110,behavior:'smooth'});}\n    });\n  });\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Alternance Leurre \u00e0 l&rsquo;unit\u00e9Refonte digitale &amp; croissance e-commerce Leurre \u00e0 l&rsquo;unit\u00e9 (LALU) est une boutique e-commerce au concept unique en France : la vente de leurres de p\u00eache \u00e0 l&rsquo;unit\u00e9 plut\u00f4t qu&rsquo;en lot. Pendant mon alternance, j&rsquo;ai pilot\u00e9 l&rsquo;ensemble de la modernisation de la marque, de la refonte technique du site \u00e0 l&rsquo;acquisition, en passant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-974","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/comments?post=974"}],"version-history":[{"count":16,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/974\/revisions"}],"predecessor-version":[{"id":1183,"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/pages\/974\/revisions\/1183"}],"wp:attachment":[{"href":"https:\/\/flavienonfroy.ovh\/index.php\/wp-json\/wp\/v2\/media?parent=974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}